The Winning Formula: Combining Organic and Paid Reach on Instagram

by Elio Gatto | Oct 6, 2023 | Social Poem, Social Media PR

In today’s digital age, Instagram has emerged as a powerful platform for businesses to connect with their target audience. With over a billion monthly active users, Instagram offers a unique blend of visual storytelling and engagement opportunities. However, to...

Introducing Meta Verified: A Comprehensive Guide to the New Subscription Service for Instagram and Facebook Verification

by Elio Gatto | Mar 31, 2023 | Social Media Management, Social Media-Engagement, Social Poem

As social media landscapes continue to transform, our team at Social Know How consistently stays at the forefront of emerging trends and developments. One such recent innovation is Meta’s introduction of the Meta Verified subscription service, which simplifies...

Social Media for Small Business Provides BIG Results

by Elio Gatto | Aug 22, 2014 | advertising, Facebook, LinkedIn for Business, Social Media Account Manager, Social Media Ads Specialist, Social Poem

People often ask why they need social media for small business. They understand the benefits for the bigger firms who have teams working on marketing on a full time basis, but need a little explanation as to why this kind of online marketing works on a downsized...