Our Work
Explore our work to see how we help businesses build and run marketing that improves visibility, performance, and real-world results.
Social Know How® has served more than 250 brands across the Greater Toronto Area since 2014, along with over 50 political campaigns at the municipal, provincial and federal level. The case studies below span construction and real estate, healthcare and rehabilitation, senior living, food and beverage, B2B technology and public office. Each one shows the same pattern: a clear strategy first, then consistent execution against it, then reporting that ties the work back to the outcome the client actually cares about.
Tom's Dairy Freeze
Doug Ford
Primacare Living
Vistanetix
Intercity
Moovair
Carolyn Parrish for Mayor
Accessible Daily Living
ChartCM
Genesis Community Rehab
Tony Carella
Upperview Homes
What these engagements have in common
Every project below started the same way: a strategy session before a single post, ad or page was built. That order matters. It is the difference between marketing that produces activity and marketing that produces outcomes a business owner can point at.
Construction and real estate
Chart Construction Management came to us needing more than visibility, so the work reached into brand, operations and internal efficiency alongside lead generation. Upperview Homes is a residential builder marketing programme, and Intercity Realty shows how the same approach handles two audiences at once, recruiting agents while raising builder visibility across the Toronto GTA.
Healthcare, rehabilitation and senior living
Primacare Living Solutions is the clearest example of pace in this sector, with 65% follower growth inside the first 30 days. Genesis Community Rehab and Accessible Daily Living both operate in regulated, referral-driven categories where the marketing has to earn trust before it earns enquiries.
Food, beverage and consumer brands
Tom’s Dairy Freeze doubled its social media presence, which for a single-location GTA restaurant translates directly into foot traffic. Moovair is the opposite problem, a product brand launching across Canadian markets from a standing start.
B2B and technology
Vistanetix is our longest-running B2B engagement, built around lead generation and pipeline rather than follower counts. B2B buying cycles are slow and multi-stakeholder, so the content and the reporting are structured completely differently from a consumer brand.
Political campaigns
Social Know How® has run more than 50 campaigns at the municipal, provincial and federal level, including the Doug Ford campaign, Carolyn Parrish for Mayor of Mississauga and Tony Carella. Campaign work runs on a fixed deadline that cannot move, which is a useful discipline to bring back into commercial accounts.
Common questions about our work
What industries does Social Know How work with?
Construction and real estate, healthcare and rehabilitation, senior living and community care, aesthetics and med-spa, professional training and education, clean energy and trades, and food and beverage. We also run political campaigns at every level of government. Most clients are owner-led businesses in the Greater Toronto Area.
Does Social Know How only work with clients in Vaughan and Toronto?
No. The office is in Vaughan and most clients are across the Greater Toronto Area, but we work throughout Ontario and nationally across Canada. Political campaign work in particular has run in ridings well outside the GTA. See our Vaughan and Toronto pages for local detail.
How long does a typical engagement run?
Ongoing monthly services are structured as six or twelve month agreements. That length is deliberate: the first 30 to 60 days are strategy, setup and baseline, and meaningful compounding shows up after that. Project work such as a website build or a campaign launch is quoted per scope.
What does this kind of work cost?
Focused monthly engagements generally start at $3,500, and integrated programmes combining strategy, content, advertising and reporting run higher. Full ranges by service are published on our digital marketing pricing page rather than held back for a sales call.
Does your situation look like any of these?
Book a 15 minute discovery call and we will talk through where your marketing is now and what we would do about it.