Driving Recruitment & Builder
Visibility for Intercity Realty
CLIENT
Intercity Realty
Real Estate · Brokerage · Pre-Construction · Luxury Homes
SERVICES
Content Production · Video Marketing · Social Media Strategy · Paid Advertising · Recruitment Campaigns · Performance Tracking
Campaign Results at a Glance
Increase in Monthly Ad Reach
%
Increase in Monthly Ad Engagement
Average Monthly Reach
Intercity Realty is a long-standing brokerage in the GTA with over 50 years of experience. As the company continued to grow, there was a need to modernize its marketing approach to support both agent recruitment and increased visibility for builder partnerships.
The focus was on strengthening digital presence while maintaining the professionalism and consistency of an established brand.
Key objectives included:
- Attract and recruit experienced and high-potential real estate agents
- Increase visibility for builder partners through consistent content output
- Scale marketing production without losing brand consistency
- Improve performance of paid media campaigns through ongoing optimization
Intercity Realty is a long-standing brokerage in the GTA with over 50 years of experience. As the company continued to grow, there was a need to modernize its marketing approach to support both agent recruitment and increased visibility for builder partnerships.
The focus was on strengthening digital presence while maintaining the professionalism and consistency of an established brand.
Key objectives included:
- Attract and recruit experienced and high-potential real estate agents
- Increase visibility for builder partners through consistent content output
- Scale marketing production without losing brand consistency
- Improve performance of paid media campaigns through ongoing optimization
Our Strategy
We supported Intercity Realty with an integrated marketing approach focused on content production, recruitment campaigns, and performance-driven advertising.
- Recruitment Campaign Strategy: We developed targeted campaigns designed to attract experienced and high-potential agents through compelling messaging and brand positioning.
- Video Content & On-Location Production: High-quality video content was produced on location for listings and new developments, showcasing properties and builder projects effectively.
- Social Media Strategy & Community Engagement: A consistent social media strategy was implemented to maintain engagement, grow audience reach, and reinforce brand identity.
- Paid Media Campaigns & A/B Testing: Performance-driven campaigns were launched with continuous testing and optimization to improve reach, engagement, and lead generation.
- Performance Tracking & Optimization: Monthly reporting and refinements ensured campaigns remained aligned with business goals and delivered measurable results.
Strategic Impact
- Increased Visibility & Reach
Campaigns significantly expanded brand visibility, achieving over 100,000 average monthly reach. - Stronger Engagement Performance
Higher engagement rates reflected effective content strategy and audience targeting. - Improved Recruitment Outcomes
Targeted campaigns generated increased agent inquiries through social media channels. - Enhanced Builder Exposure
Builder partners received increased visibility through high-quality, engaging content. - Strengthened Brand Authority
Consistent and professional execution reinforced Intercity Realty’s position as a leading brokerage in the GTA.
Client Feedback
“SOCIAL KNOW HOW® isn’t just a vendor — they’ve become a true marketing partner. They understand the heartbeat of our brand and have helped us bring it to life across every platform. Their team consistently delivers sharp, creative content that reflects our professionalism and pushes us forward without losing who we are. It’s rare to find a partner that just ‘gets it’, but they do.”
— Lou Grossi, Broker/Owner, Intercity Realty
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