Driving Qualified Leads & Building Trust for Accessible Daily Living (ADL)

CLIENT

Accessible Daily Living (ADL)
Long-Term Social Media Management & Lead Generation Healthcare · Accessibility Services · Home & Personal Care

SERVICES

Social Media Strategy · Content Management · Paid Advertising · Brand Messaging · Lead Generation · Performance Optimization

Campaign Results at a Glance

Qualified leads per month

Increase in leads from initial campaign

Increase in leads (April to May)

Year partnership with Social Know How®

These results demonstrate sustained lead generation, strong brand trust, and long-term digital growth.

The Challenge

Accessible Daily Living (ADL) has provided essential accessibility services across Ontario forover a decade, helping individuals live independently with dignity. Despite a strong offlinereputation, their digital presence did not fully reflect their credibility, professionalism, or impact.

Key objectives included:

Build a modern and trustworthy digital identity
Increase visibility among families and healthcare partners
Improve referral engagement and inbound inquiries
Generate consistent, qualified leads

The Challenge

Accessible Daily Living (ADL) has provided essential accessibility services across Ontario forover a decade, helping individuals live independently with dignity. Despite a strong offlinereputation, their digital presence did not fully reflect their credibility, professionalism, or impact.

Key objectives included:

Build a modern and trustworthy digital identity
Increase visibility among families and healthcare partners
Improve referral engagement and inbound inquiries
Generate consistent, qualified leads

Our Strategy

Social Know How® implemented a full-funnel digital strategy focused on clarity, consistency, and performance.

Social Media Setup & Optimization: We established and optimized ADL’s social media presence, ensuring a professional, consistent, and accessible brand identity.
Content Strategy & Ongoing Management: Ongoing content was developed to communicate ADL’s services, values, and real-world impact, strengthening engagement with both families and professionals.
Messaging & Compliance Alignment: All messaging was aligned with accessibility standards and healthcare sensitivities, ensuring clarity, trust, and professionalism.
Targeted Advertising Campaigns: Paid campaigns were launched to reach families, caregivers, and healthcare professionals, driving qualified traffic and lead generation.
Performance Optimization & Creative Refresh: Campaigns were continuously monitored and optimized, with creative updates and data-driven adjustments to improve results over time.

Strategic Impact

Consistent Lead Generation: The strategy generated a steady flow of 40–60 qualified leads per month, supporting sustained business growth.
Significant Performance Growth: Lead volume increased significantly across campaigns, demonstrating strong market response and effective targeting.
Stronger Brand Trust & Recognition: A consistent and professional digital presence improved credibility with both clients and referralpartners
Long-Term Partnership & Stability: A 10+ year relationship reflects ongoing success, trust, and alignment between ADL and Social Know How®.

Client Feedback

“We’ve been working with SOCIAL KNOW HOW® for over a decade, and they’ve beeninstrumental in helping us establish and grow our online presence. From setting up oursocial media pages to managing our communications and running lead generationcampaigns, their team has consistently delivered. We now average 40–60 quality leads amonth, all while maintaining a brand presence that truly reflects who we are and what westand for. They understand our industry, our clients, and the level of care we provide.SOCIAL KNOW HOW® has been more than a marketing partner. They’ve been a trustedextension of our team.”

— Accessible Daily Living (ADL), Owner