From Posts to Profits: A Holistic Approach to Instagram Marketing

by Elio Gatto | Sep 26, 2023 | Social Media Coordinator Copywriter, Social Media Account Manager, Social Media Ads Specialist, Social Media Content and Website Creator, Social Media Content Creator

In the vibrant realm of digital marketing, Instagram stands out as a beacon for businesses aiming to forge genuine connections, amplify brand visibility, and catalyze sales. However, the journey from posting to profiting isn’t a straight path—it requires a...

What makes Social Know How different?

by Elio Gatto | Aug 31, 2018 | Social Media Account Manager

What makes Social Know How different? We are specifically niched for Social Media Marketing. We are passionate about Social Media and we are focused on getting the best results for your brand! Many agencies also provide social media marketing services. So, why are we...

What to Look for in a Social Media Manager

by Elio Gatto | Jun 4, 2017 | Social Media Account Manager, Social Media Client Manager

Social media has become a leading tool in business marketing. While most businesses may be equipped with social media channels, they may not necessarily be utilizing them to their maximum marketing potential. Managing social media is highly involved task. Rather than...

Great Curated Content is the Work of an Artist

by Elio Gatto | Mar 22, 2016 | advertising, Instagram, LinkedIn for Business, Social Media Account Manager, Social Media Strategy

The irony of using a customized, personal blog post to discuss the merits of curated content is not lost on me. That being said, your business can truly benefit from the use of curated content on your social media page. Whenever I bring up “curated content” to...

Get Well Rob Ford

by Elio Gatto | Mar 7, 2016 | advertising, Social Media Account Manager

Rob Ford is currently battling cancer again and our entire team, along with so many of you, may want to wish Rob and his family the best of luck fighting this disease. As the former Mayor of Toronto, friend and past client, we invite you to visit...

Your Brand – Your Company’s Most Important Asset

by Elio Gatto | Feb 11, 2016 | Social Media Account Manager

I love getting great feedback from clients regarding their social media marketing experience with Social Know How. Too often, I get caught up in the actual performance of our team – what we deliver and how we deliver it – that I sometimes forget that helping...