Built for Growth.
Backed by Real Strategy.

An Award-Winning Digital Marketing Agency in Ontario

Social Know How® is an award-winning digital marketing agency in Ontario, serving SMBs and enterprise brands with integrated marketing strategy, AI-enhanced campaigns, and a team that acts like your partner, not just another vendor.

Our Story

Social Know How

We started Social Know How® in 2014 — back when most businesses still thought social media was something their kids did and most agencies were still selling print ads. We saw something different. We saw that marketing was changing, that the old playbook was dying, and that the businesses who figured it out first were going to win.

So we built the agency we wished existed: one that combines strategy, creativity, technology, and real execution into a system that actually works. From a two–person shop to a full–service agency serving clients across Canada and the United States, that belief hasn’t changed.

Think Clearly. Create Boldly. Grow Confidently.

Our Story

Social Know How

Social Know How® started with a simple idea: good marketing takes more than posting content or running ads. It takes the know how to understand the current market, consumer sentiment, and when to think strategically or push creatively.

The name Social Know How® comes from the belief that marketing works best when every piece is connected. Strategy, creative, content, technology, and advertising should support each other, not compete for attention.

The company began by helping businesses improve their social media marketing through hands-on strategy and creative support. Since then, it has grown into a full-service marketing and business growth partner working across multiple industries. The tools may evolve, but the approach stays the same: Think Clearly. Create Boldly. Grow Confidently.

Mission and vision

Defining Our Purpose



Mission

To support business growth by bringing together data–driven strategy, technology, and creative execution into a solution designed to perform.

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Vision

To make marketing work the way it should — clear, connected, and built to drive real results.

Our Values

Our 7 Shared Values
Behind Your Success

Our core values define how we think, operate, and deliver. They guide every strategy, campaign, and execution we bring to our clients.



Driven

We stay focused on work that supports real business goals and measurable progress.



Results-Driven

We care about work that creates momentum, not just activity or impressions.



Nimble

We adapt quickly when platforms, trends, or customer behaviour change.



Authentic

We communicate honestly, stay transparent, and keep clients involved throughout the process.



Methodical

We take a structured approach that keeps strategy, creative, and execution aligned.



Innovative

We stay curious, test new ideas, and use technology where it genuinely improves the work.



Connected

We make sure every part of a campaign supports the bigger picture.

Our Values

Meet the team

Our team is made up of senior marketers, designers, AI automation specialists, and campaign managers. We don’t stop at planning. We help businesses put the work into motion.
From outbound lead generation to full-funnel ad campaigns, we help businesses move faster with less complexity. Whether you need a team to lead the process or support what already exists, we deliver performance without the overhead.

Elio Gatto

CEO & Founder

Elio founded Social Know How® in 2014 and has spent the last 12+ years helping businesses, brands, and political candidates win. From running 60+ political campaigns to building one of the GTA’s most connected agency networks, his philosophy is simple: marketing is a business decision. Get it right. Measure it. Improve it.

Debosmith Chatterjee

Creative & Strategy Lead

Debosmith runs the day–to–day at SKH and keeps every client engagement on the rails. With 14+ years across global brands and growth–stage businesses, he’s the person clients come to when they need a strategy that actually ships. Calm under pressure, sharp on the numbers, and the reason our clients feel like we’re always one step ahead.

Erlin Stavri

Creative Production Lead

Erlin is the creative engine behind every visual SKH puts out. 16+ years behind the camera and on the design board — from political campaigns and product launches to full brand identities. If you’ve seen one of our client’s reels, ads, or videos, Erlin probably built it. He believes great creative isn’t about winning awards — it’s about making people stop scrolling.

Buddy

Chief Happiness Officer

With a natural ability to boost morale and keep the office atmosphere positive, Buddy plays an important role at Social Know How by making sure every workday includes a little fun, a quick break, and plenty of tail wags around the team.

Stella

Director of Office Morale

Known for her friendly personality and welcoming presence, Stella helps keep the Social Know How office energized and positive, always ready to greet visitors and remind the team that a little happiness goes a long way.

Our Community

Giving back is in our DNA.

At Social Know How®, we believe business success and community impact go hand in hand. While we work with clients across Canada and the United States, our roots run deep in Vaughan and York Region and we take that seriously.

We sponsor, volunteer, and participate in community initiatives, youth development programs, programs for seniors, and charitable causes. Whether we’re helping young female athletes play sports or supporting elderly individuals finding comfort, we contribute our time and energy to causes that make an actual difference right where we live.

We are proud members of the Vaughan business community and active contributors to the organizations and events that strengthen the people and places around us.

Doing good work and doing good in the community have always gone together at Social Know How®. That is who we are, and that will never change.