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Google Analytics 4 for Small Business: What to Track and What to Ignore

Google Analytics 4 for Small Business: What to Track and What to Ignore

by Elio Gatto | Aug 26, 2026 | Google, SEO

Your GA4 property is probably collecting data nobody has looked at in six months. That’s not a knock on you. Google Analytics 4 for small business owners is genuinely awkward software, and the default setup measures traffic when what you actually need to measure...
Generative Engine Optimization: How to Get Cited by AI

Generative Engine Optimization: How to Get Cited by AI

by Elio Gatto | Aug 19, 2026 | SEO, AI, ChatGPT

Someone in Vaughan searches for the service you sell. Google shows an AI summary at the top. They read it, get their answer, and close the tab. Your page may well have been one of the sources that answer was built from. You got nothing for it. That gap is what...
What Does a Fractional CMO Do? 15 Questions GTA Businesses Ask

What Does a Fractional CMO Do? 15 Questions GTA Businesses Ask

by Elio Gatto | Aug 19, 2026 | Uncategorized

A fractional CMO is a senior marketing executive who leads your marketing strategy part-time, typically one to three days per week, at a fraction of the cost of a full-time hire. They set direction, own the marketing budget and plan, manage your team and agencies, and...
How Much Does a Digital Marketing Agency Cost in Toronto? (2026 Guide)

How Much Does a Digital Marketing Agency Cost in Toronto? (2026 Guide)

by Elio Gatto | Aug 19, 2026 | Uncategorized

Digital marketing agency cost in Toronto typically runs $2,500 to $10,000 per month on retainer for a small or mid-sized business. Larger engagements go from $10,000 to $25,000+ per month, hourly rates across the GTA mostly sit between $100 and $250, and project work...
Generative Engine Optimization: How to Get Cited by AI

How to Get Your Business Cited in ChatGPT & Google AI Overviews: A Canadian Guide

by Elio Gatto | Aug 19, 2026 | Uncategorized

To get your business cited in ChatGPT and Google AI Overviews, you need three things: consistent business information everywhere your name appears online, content structured so AI systems can extract direct answers, and authority signals (reviews, citations,...
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info@socialknowhow.com

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