AI Advertising: 7 Powerful Updates Marketers Can Use Now

by Elio Gatto | Oct 14, 2026 | Paid Advertising, AI

AI advertising just had its busiest two weeks of the year. Between September 29 and October 13, 2026, Meta, Google, Amazon and OpenAI all shipped or announced AI tools that change how ads get made, targeted and measured. The short version: creative is getting cheaper...

Agentic AI in Marketing: 6 Proven Steps to Avoid Mistakes

by Elio Gatto | Sep 21, 2026 | AI, Marketing Strategy

Agentic AI in marketing is software that doesn’t wait for a prompt. You give it a goal, like “book more qualified discovery calls” or “keep cost per lead under $60,” and it plans the steps, uses your tools, checks the results and adjusts. Generative AI writes the...

Google Analytics 4 for Small Business: What to Track and What to Ignore

by Elio Gatto | Aug 26, 2026 | SEO and AI Search

Your GA4 property is probably collecting data nobody has looked at in six months. That’s not a knock on you. Google Analytics 4 for small business owners is genuinely awkward software, and the default setup measures traffic when what you actually need to measure...

Generative Engine Optimization: How to Get Cited by AI

by Elio Gatto | Aug 19, 2026 | SEO and AI Search

Someone in Vaughan searches for the service you sell. Google shows an AI summary at the top. They read it, get their answer, and close the tab. Your page may well have been one of the sources that answer was built from. You got nothing for it. That gap is what...

What Does a Fractional CMO Do? 15 Questions GTA Businesses Ask

by Elio Gatto | Aug 19, 2026 | Marketing Strategy

A fractional CMO is a senior marketing executive who leads your marketing strategy part-time, typically one to three days per week, at a fraction of the cost of a full-time hire. They set direction, own the marketing budget and plan, manage your team and agencies, and...