Frequently Asked Questions

Social Know How helps businesses grow through marketing that is built to perform. We combine data-driven strategy, technology, and creative execution into one connected system designed to deliver results. Every engagement begins with a strategy and planning session to ensure your business goals are aligned with your marketing goals. From there, our team handles everything from planning to execution across social media, paid advertising, SEO, website development, email marketing, lead generation, automation, video production, branding, and more. We work with business owners, marketing teams, and executive teams who want measurable outcomes, not just posts.

Social Know How is a full-service digital marketing agency headquartered in Vaughan, Ontario, Canada, with a U.S. division based in St. Petersburg, Florida. Founded in 2014 by Elio Gatto, we help businesses grow through data-driven strategy, creative execution, and marketing technology. We combine analytical strategy with bold creativity to build brands that stand out and deliver measurable results. Our clients range from small businesses and franchises to political campaigns and enterprise organizations across Canada and the United States.

Social Know How Inc. is headquartered at 7675 Highway 27, Unit 25B, Vaughan, Ontario, Canada. Our U.S. division, Social Know How USA Inc., is based in St. Petersburg, Florida. We serve clients across North America and work with businesses both remotely and in-person.

Social Know How was founded in 2014. With over a decade of experience in digital marketing, we have helped hundreds of businesses across industries including real estate, senior living, food and beverage, professional services, franchises, construction, and political campaigns.

Social Know How was founded by Elio Gatto in 2014. Elio is a digital marketing strategist and entrepreneur who developed the agency’s proprietary SCALE Framework, a methodology that guides every client engagement from initial strategy through continuous performance improvement.

Yes. Social Know How is a certified Meta Business Partner, which means we meet Meta’s standards for advertising expertise and have access to advanced tools, dedicated support, and early-access features on Facebook and Instagram. We are also BBB Accredited with an A+ rating, listed on Clutch as a verified agency, and as a Digital Main Street Certified Vendor.

The majority of our work is handled by our in-house team, including strategy, content creation, advertising management, graphic design, and account management. You get dedicated people who know your brand, respond quickly, and are accountable for results. For highly specialized areas outside our core disciplines, we work with vetted collaborative partners who are thoroughly briefed and held to the same performance standards as our internal team.

Social Know How offers a comprehensive range of digital marketing services, including: marketing strategy and go-to-market planning; social media management (content creation, design, scheduling, and analytics); paid advertising on Facebook, Instagram, Google, LinkedIn, and YouTube; SEO and AI search visibility optimization (AEO) across Google, ChatGPT, and Gemini; website and landing page development (WordPress, Squarespace, and Shopify); email marketing, CRM setup, and retargeting funnels; AI-powered lead generation and marketing automation; sales engagement and workflow automation; video production and photography; branding and graphic design; reputation management and online review strategy; corporate communications and PR strategy; marketing consulting for leadership teams and organizations; political campaign marketing, advocacy, and public affairs; and digital transformation consulting.

Yes. As a certified Meta Business Partner, Social Know How plans, builds, and manages paid advertising campaigns on Facebook and Instagram. This includes audience research, creative development, ad copywriting, campaign setup, A/B testing, and ongoing optimization to maximize return on ad spend. We manage both lead generation campaigns and e-commerce conversion campaigns across Meta platforms.

Yes. Social Know How provides both traditional SEO (Search Engine Optimization for Google and Bing) and AEO (Answer Engine Optimization for AI tools such as ChatGPT, Perplexity, Claude, and Gemini). Our SEO services include technical audits, on-page optimization, local SEO for Vaughan and the Greater Toronto Area, Google Business Profile management, and content strategy. Our AEO services include structured data implementation, FAQ content development, and entity authority building to ensure your business is cited by AI search tools.

Yes. We design and develop fast, mobile-optimized websites and landing pages built to convert visitors into leads and customers. Our team handles design, development, copywriting, technical setup, and SEO optimization. We build on WordPress, Squarespace, and Shopify, and we create high-converting landing pages for paid advertising campaigns.

Yes. We build and implement AI-powered workflows that generate leads, automate follow-up sequences, and integrate directly with your CRM or email marketing platform. These systems reduce manual effort, increase response speed, and allow you to scale your marketing without scaling your headcount. We also set up sales engagement automation and workflow tools tailored to your sales process.

Yes. Social Know How has direct experience in political campaign marketing, digital advocacy, and public affairs in Canada. We have supported campaigns including Doug Ford and Mary Ng, among others. Our political marketing services include digital advertising, social media strategy, communications, and voter outreach across platforms.

Yes. Our creative team produces branded video content, Reels, short-form social video, promotional videos, drone videography, and photography. All production is scripted, directed, and edited in alignment with your brand identity and campaign objectives.

Every Social Know How engagement begins with a strategy and planning session. Our marketing strategy service includes a competitive analysis, audience research, go-to-market planning, platform selection, content framework, campaign architecture, and a measurement plan with defined KPIs. The output is a documented strategic roadmap that guides all creative and media execution throughout the engagement.

Yes. Our goal is to drive visibility, generate consistent leads, and grow revenue for every client we partner with. Every campaign is tied to specific performance goals, including booked discovery calls, new client sign-ups, increased foot traffic, or revenue growth. We measure outcomes, not just activity.

Most clients see early traction within 30 to 60 days of launch. Paid advertising campaigns on Facebook, Instagram, or Google can begin delivering leads in as little as one to two weeks. Organic results including improved SEO rankings, brand awareness, and higher conversion rates typically build over the first 90 days and continue to compound over time.

An advertising budget is not required for all services, but it is strongly recommended for clients seeking faster and more scalable results. Even a modest ad spend allows us to reach your exact target audience, generate qualified leads, and accelerate growth. We advise every client on a realistic advertising budget based on their goals, industry, and market.

We track the metrics that matter to your business, including impressions, reach, clicks, conversions, leads generated, cost per lead, cost per acquisition, and return on ad spend. Clients receive monthly performance reports and access to live dashboards, so you always have a clear picture of what is working and where we are optimizing. Every metric we report is tied back to your stated business objectives.

We manage Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Business Profile. Platform selection is determined during the initial strategy session based on where your specific target audience spends their time, not simply based on platform popularity. We focus effort and budget where it will generate the greatest impact for your business.

Social Know How’s social media management service includes platform strategy, content calendar development, original graphic design, Reels and short-form video production, caption writing, scheduling, community management, and monthly analytics reporting. As a full-service social media marketing agency, we handle every layer of your brand’s social presence so it shows up consistently and professionally across all platforms. This includes proactive audience engagement, comment monitoring, and ongoing optimization based on performance data.

Posting frequency is tailored to each client’s goals, audience, and platforms. We do not apply a one-size-fits-all schedule; instead, we build a custom content calendar based on what your strategy requires. Every post includes original graphics, video content, captions, and calls to action designed to drive engagement and support your business objectives.

We create branded visual content including Instagram and Facebook Reels, short-form video, carousels, promotional graphics, branded templates, and custom captions. All content reflects your brand identity, speaks directly to your target audience, and is planned against your content calendar and campaign objectives. Content is built to drive brand awareness, engagement, and conversions, never generic or recycled.

Yes. Social Know How manages LinkedIn marketing for professional services firms, B2B companies, consultancies, and corporate organizations. Our LinkedIn services include company page management, thought leadership content, sponsored post campaigns, LinkedIn Ads for lead generation, and audience growth strategies targeting decision-makers and executives. LinkedIn is one of the most effective platforms for B2B lead generation in Canada, and we build programs specifically designed for the longer B2B buying cycle.

Yes. We create and manage TikTok content for brands looking to reach younger audiences and build organic reach through short-form video. Our TikTok marketing service includes content strategy, video production, caption and hashtag optimization, and performance tracking. TikTok is integrated into broader social media strategies where it makes sense for the target audience and brand.

Yes. We conduct social media audits that assess your existing profiles, content performance, engagement rates, audience demographics, posting consistency, and competitive positioning. The audit covers platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, and it identifies gaps, quick wins, and growth opportunities. Most clients use the social media audit as a foundation before beginning a full social media management or paid social advertising engagement.

Yes, but our focus is on growing the right audience, meaning people who are likely to become leads and customers, rather than inflating follower counts. We use a combination of organic social media strategy, targeted paid campaigns, and community engagement to build your following with intention and measurable commercial purpose.

Social Know How serves clients across a broad range of industries including real estate, senior living and healthcare, food and beverage, franchises, professional services, construction, home services, education, and political campaigns. Our strategies are always tailored to the specific audience, competitive landscape, and buying behaviour of each industry we work in.

Yes. Social Know How has direct experience marketing senior living communities, including Primacare, where our digital marketing strategy contributed to measurable increases in occupancy inquiries. We understand the unique considerations of marketing long-term care, retirement homes, and assisted living communities, including compliance sensitivities and the multi-stakeholder decision-making process.

Yes. We work with franchise systems and individual franchise operators on both brand-level and location-level marketing. Our services help franchise owners build local awareness, generate leads, and drive traffic while staying aligned with corporate brand standards and guidelines.

Yes. We work with real estate brokerages, developers, and agents across the Greater Toronto Area and Ontario. Past clients include Intercity Realty and Upperview Homes. Our real estate marketing services include paid lead generation, social media management, listing promotion, video production, and community brand building.

Reach out to us at sales@socialknowhow.com or request a free discovery session through our website at socialknowhow.com. During the discovery session, we learn about your business goals, audit your current digital presence, and outline a customized approach based on your specific needs. There is no obligation; just a conversation about what is possible.

Yes. We offer a complimentary discovery session for all new prospects. During this session, we review your current digital presence, identify gaps and opportunities, and share initial strategic recommendations. This gives you a clear picture of where you stand and what is possible before making any commitment.

Once we finalize the scope and sign the agreement, we begin with a strategy session, brand discovery workshop, and technical access setup. Our team then develops your content plan, builds your advertising campaigns and automation workflows, and launches everything according to an agreed timeline. Most clients are fully onboarded and live within two to three weeks of signing.

Every engagement is custom-tailored to your business goals, the platforms and services required, and the complexity of your marketing. We design solutions to fit your stage of growth and deliver measurable returns on investment. Pricing is provided through a personalized proposal following your discovery session. Contact us at sales@socialknowhow.com or +1 416-930-6581 to request a proposal.

Our engagement structure varies based on the services required. We work with businesses at different stages of growth and build proposals accordingly. During the discovery session, we are transparent about what is realistic for your goals and budget, and we only recommend services that make financial and strategic sense for your situation.

Ongoing monthly services are typically structured as 12-month agreements with a 30-day cancellation option after the initial term. One-time projects such as website builds, marketing audits, strategy sessions, and video productions are quoted separately with clearly defined deliverables and timelines. All terms are outlined in your service agreement before any work begins.

Every client is assigned a dedicated account strategist who serves as your primary point of contact and is supported by our internal team of designers, content creators, media buyers, and automation specialists. You will always know who is handling your brand, how to reach them, and what is being worked on at any given time.

Social Know How does not just produce content; we drive outcomes. Whether it is leads, conversions, or improved brand visibility, every campaign we build is rooted in strategy and measured against real performance goals. Our SCALE Framework (Strategize, Create, Activate, Learn, Enhance) ensures continuous improvement across every engagement. We are proactive, responsive, and results-focused, and most of our clients stay with us for years, not months, which reflects the results we deliver.

Yes. We regularly collaborate with in-house marketing teams, external PR firms, and other agencies. Whether you need us to lead your full digital strategy or to supplement what your existing team is already doing in a specific area, we adapt our engagement model to fit your structure and goals.