Driving Lead Generation &
Social Growth for Vistanetix

CLIENT

Vistanetix
Technology · Digital Solutions · Local Services

SERVICES

Social Media Strategy · Content Creation · Paid Advertising · Sales Enablement · Lead Generation · Campaign Optimization

Campaign Results at a Glance

%

Reduction in Cost Per Lead (YoY)


High-Quality Leads Generated

The Challenge

Vistanetix aimed to strengthen its digital presence while generating a more consistent flow of qualified inbound leads.

Their existing social media and advertising efforts required a more structured approach to better reach the local audience and support ongoing sales activity.

Key objectives included:

  • Increase brand awareness across Facebook and Instagram
  • Generate consistent, high-quality inbound leads
  • Drive more qualified traffic to the website
  • Improve engagement within the local market
  • Better align marketing activity with the sales process
The Challenge

Vistanetix aimed to strengthen its digital presence while generating a more consistent flow of qualified inbound leads.

Their existing social media and advertising efforts required a more structured approach to better reach the local audience and support ongoing sales activity.

Key objectives included:

  • Increase brand awareness across Facebook and Instagram
  • Generate consistent, high-quality inbound leads
  • Drive more qualified traffic to the website
  • Improve engagement within the local market
  • Better align marketing activity with the sales process

Our Strategy

We developed and managed a performance-focused marketing system combining content production, paid media, and sales alignment.

1. Monthly Content Production
We created 5–10 lifestyle-focused creative assets each month for Facebook and Instagram, designed to reflect real use cases and improve relevance with the target audience.

2. Sales Team Integration
The internal sales team was supported with structured guidance to help improve follow-up, engagement, and conversion of inbound leads.

3. Paid Advertising Campaigns
Targeted campaigns were launched across Meta platforms and continuously refined based on performance data to improve lead quality and cost efficiency.

4. Ongoing Campaign Optimization
Campaigns were monitored and adjusted regularly, allowing for continuous improvements in targeting, messaging, and delivery.

5. Feedback Loop Between Sales & Marketing
Insights from the sales process were used to refine targeting and creative direction, improving alignment between lead generation and conversion outcomes.

Strategic Impact

Strong Lead Generation Performance

Campaigns produced over 2,000 qualified leads, significantly increasing inbound volume.

Improved Cost Efficiency

Cost per lead decreased by 18% year-over-year, reflecting improved targeting and optimization.

Increased Brand Visibility

Consistent content and paid campaigns improved overall awareness and engagement within the local market.

Stronger Sales & Marketing Alignment

Closer coordination between marketing activity and sales follow-up created a more effective lead conversion process.

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