Start With a Smarter Marketing Strategy
Social Know How® is a marketing strategy and planning agency in Vaughan, Ontario, serving SMBs and enterprise teams across Toronto and Ontario. We build go-to-market plans and growth roadmaps tied to your real goals and budget.
Most businesses fail in marketing because they skip the strategy. We don’t.
We build the strategy and help you execute it. No 50-page decks. Just a clear plan built to move.
marketing Strategy and Planning
What's Included in Our Strategy & Planning Service
Every engagement begins with a focused strategy session to understand your business, challenges, and growth goals. From there, we develop a structured plan that guides execution across channels.
✓ Dedicated strategy sessions aligned with business growth goals
✓ Market research and competitive analysis supported by AI tools
✓ Channel strategy, messaging frameworks, and content direction
✓ Go-to-market planning and full-funnel structure development
✓ Quarterly roadmaps to guide execution and prioritization
✓ Brand positioning, audience segmentation, and targeting strategy
✓ Ongoing performance reviews and strategic refinement
How we work
How We Work
Step 1 · 15 minutes
Discovery Call
We learn where your business is today, where you want it to be and what is getting in the way.
Step 2 · Weeks 1 to 2
Audit and Research
We review your website, ads, social channels, CRM and competitors, and speak with your team to find what is working and what is costing you money.
Step 3 · Leadership alignment
Strategy Session
We walk your leadership team through what we found and agree on goals, target customers and the numbers that define success.
Step 4 · Weeks 3 to 4
Growth Plan and Roadmap
You receive a written plan: who to target, what to say, which channels to use, the budget, the KPIs and a 90-day action roadmap.
Step 5 · Ongoing
Launch and Report
We execute the plan with you, or hand it to your team, and report on results every month so the plan keeps improving.
How it helps
How a Strong Marketing Strategy Supports Growth
A clear strategy ensures that marketing efforts are coordinated, intentional, and measurable. It reduces guesswork and helps teams focus on what actually drives progress.
✓ Aligns marketing activity with business priorities
✓ Reduces wasted spend and trial-and-error execution
✓ Improves speed and clarity in decision-making
✓ Provides structure for internal teams and external partners
✓ Establishes benchmarks for performance and accountability
Who it's for
Who Our Marketing Strategy Service Is Built For
This service is designed for businesses in the GTA and beyond that are ready to approach marketing with more structure and direction.
It may be a fit if:
✓ You’ve invested in marketing but lack clarity on what’s working
✓ You’re entering a new market or launching something new
✓ Your team is active, but there’s no clear strategic direction
✓ You’re looking for a long-term partner rather than a short-term vendor
Want someone to run the plan with you? Our Fractional CMO service puts a senior marketer on your team part-time.
Industries we help
Industries We Help
Social Know How® builds marketing strategies for established, growing companies that are ready to grow with a clear plan.
Manufacturers and Distributors
Finding new customers and markets as tariffs reshape trade.
Food and Beverage Brands
Growing loyalty and retail demand for Canadian-made products.
Healthcare, Senior Living and Private Clinics
Filling occupancy, booking consults and recruiting staff. Clients include Primacare Living Solutions, Genesis Community Rehab and Accessible Daily Living.
Construction, Home Building and Infrastructure
Building credibility to win bids and hire skilled trades. Clients include Chart Construction Management.
Professional Services Firms
Law, accounting, wealth management and insurance firms ready to grow with a clear plan.
Franchise and Multi-Location Brands
Aligning head office and every location under one plan. Clients include Tom's Dairy Freeze.
Energy and Nuclear Suppliers
Positioning suppliers to win contracts in Ontario's growing nuclear and clean energy supply chain.
Real Estate, Development and Rental Housing
Launching developments, leasing up purpose-built rentals and recruiting agents. Clients include Upperview Homes, Redberry Homes and Intercity Realty.
Private Education and Training
Filling programs and enrollment with a clear plan for reaching the right students and employers.
Political Campaigns and Public Sector
Building awareness and trust fast on tight timelines. Work includes the Doug Ford and Carolyn Parrish campaigns.
FAQ
Marketing Strategy FAQs
What does a marketing strategy agency do?
A marketing strategy agency studies your business, customers and competitors, then builds a written plan that defines who to target, what to say, which channels to use, how much to spend and how success will be measured. Social Know How then helps execute and report on that plan.
How much does a marketing strategy cost in Canada?
Social Know How marketing strategy and growth planning engagements start at $4,000. The final investment depends on the size of the business, the number of markets and the depth of research required.
How long does it take to build a marketing strategy?
Most strategies are completed in 3 to 4 weeks, from discovery call to a finished growth plan and 90-day roadmap.
Who is a marketing strategy for?
It is built for established, growing companies that are spending on marketing but are not sure what is working, or are entering new markets and need a clear plan.
Do you only plan, or do you also execute?
Both. Clients can have Social Know How run the plan, including paid ads, video, content, websites and SEO, or hand the roadmap to their in-house team.
Where is Social Know How located?
Social Know How is based in Vaughan, Ontario, serves Toronto and the GTA, and works with companies across Canada and the United States.
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