Introducing Meta Verified: A Comprehensive Guide to the New Subscription Service for Instagram and Facebook Verification

by Elio Gatto | Mar 31, 2023 | Social Media Management, Social Media-Engagement, Social Poem

As social media landscapes continue to transform, our team at Social Know How consistently stays at the forefront of emerging trends and developments. One such recent innovation is Meta’s introduction of the Meta Verified subscription service, which simplifies...

The Ultimate Guide to Instagram Sponsored Posts

by Elio Gatto | Jun 3, 2022 | Instagram, Social Media-Engagement

You’ve tried it all – Instagram marketing, cold emailing, Facebook engagement – now its time to spruce things up with Instagram Sponsored Posts!     The purpose of posting on social media is to increase your conversion rate and boost revenue, presented in a...

Social Media Management Tools to Use in 2022

by Elio Gatto | Feb 23, 2022 | Social Media Management, Social Media Strategy, Social Media-Engagement

Having to manage social media for our clients has allowed us to collect a vault of digital tools that help with planning and scheduling your posts, analyzing and optimizing their performance.  We believe in the importance of investing in the right tools for the...

The Evolution of Social Commerce and Why It’s Here to Stay

by Elio Gatto | Oct 22, 2021 | Social Media Content and Website Creator, Social Media Content Creator, Social Media-Engagement

Shopify saw a rush of new businesses using its platform. The increase in users resulted in net income soaring to US$1.12 billion for the period that ended March 31, 2021.  A lot of Shopify’s success is partly due to Instagram’s rapid rise in Social...

5 Social Media Trends for 2019

by Elio Gatto | Nov 28, 2018 | Social Media Strategy, Social Media-Engagement

5 Social Media Trends for 2019With social media trends constantly changing, it can be difficult to pinpoint what is working for your audience all the time. With 2019 just around the corner, here are our top five predictions for trends we will be seeing more of – and...

Social Media: Beyond Boom to Everyday Life

by Elio Gatto | Mar 16, 2016 | Social Media Strategy, Social Media-Engagement

If social media was a living, breathing human, it would be entering the 5th Grade this year.  Sure in its infancy in the late 90’s there was some form of social media available, what we recognize today didn’t begin making its way into pop culture until roughly 7...