Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just...
If you’ve ever wondered what in the world Google My Business is, or why it’s so important, you’ve come to the right place. In this world of digital jargon, “Google My Business” holds true to its name and is as simple as can be — it is literally...
Digital Marketing is an exciting field that ignites the fuel in you to learn something new every single day. Today, we discuss Search Intent Social Advertising, a form of digital marketing that allows advertisers to target consumers based on their search intent....
There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social. In this post, we will discuss the difference between Search Engine Marketing and Social Media Marketing. Should we...
In 2006 the Oxford English dictionary recognized Google as a verb amidst its pages. More than a word, Google has become a way of life. It’s no wonder then, that utilizing this search engine can be incredibly beneficial to business. Consumers rely...
Google Analytics (GA) has become the benchmark when it comes to measurement of success in the world of online marketing. One of the first things a company or brand wishing to work with a blogger or influencer requests is information on their Analytics. ...
