Pre-Construction Real Estate Marketing: 50% of Units Sold for Upperview Homes

CLIENT

Upperview Homes
Riverscape Wasaga Launch — Full-Funnel Campaign & Lead Generation Real Estate Development · Pre-Construction · Residential Communities

SERVICES

Campaign Strategy · Full-Funnel Advertising · Social Media Content · Lead Generation Systems · Marketing Automation · Performance Optimization

Campaign Results at a Glance

of units sold

Qualified leads per month

People reached

Ad impressions

Website registrations

Results summary: Upperview Homes sold 50% of units with 100 to 150 qualified leads per month, 1M+ people reached, 4.5M+ ad impressions and 2,178+ website registrations.

These results demonstrate strong demand generation, sustained lead flow, and high-impact campaign performance.

The Challenge

Upperview Homes required a complete go-to-market strategy to successfully launch and promote the Riverscape townhouse development in Wasaga. The objective was not only to create awareness but to generate consistent, high-quality demand in a competitive real estate market.

Key objectives included:

  • Successfully launch the Riverscape development
  • Generate consistent, high-quality leads
  • Build strong brand awareness within target markets
  • Create a scalable marketing system to support ongoing sales
  • Ensure immediate follow-up on all inbound inquiries

The Challenge

Upperview Homes required a complete go-to-market strategy to successfully launch and promote the Riverscape townhouse development in Wasaga. The objective was not only to create awareness but to generate consistent, high-quality demand in a competitive real estate market.

Key objectives included:

  • Successfully launch the Riverscape development
  • Generate consistent, high-quality leads
  • Build strong brand awareness within target markets
  • Create a scalable marketing system to support ongoing sales
  • Ensure immediate follow-up on all inbound inquiries

Our Strategy

Social Know How® developed and executed a full-funnel digital campaign designed to drive awareness, capture demand, and convert interest into qualified opportunities.

 

  • Go-To-Market Campaign Strategy: We built a comprehensive launch strategy, defining target audiences, messaging, positioning, and channel mix to ensure a strong market entry.
  • Full-Funnel Advertising Approach: Campaigns were structured across awareness, consideration, and conversion stages, ensuring continuous engagement and movement through the buyer journey.
  • Social Media Content & Creative: High-performing ad creatives and organic content were developed to showcase the lifestyle, location, and value of the Riverscape community
  • Lead Generation & Automation Infrastructure: A lead capture and notification system was implemented, ensuring every new inquiry was instantly delivered to the sales team for rapid follow-up.
  • Continuous Optimization & Scaling: Campaigns were actively monitored and optimized to improve performance, scale winning creatives, and maintain a consistent flow of qualified leads.

Strategic Impact

  • Strong Sales Performance: The campaign contributed to the sale of 50% of available units, demonstrating strong market demand and effective positioning.
  • Consistent Lead Generation: A steady flow of 100–150 qualified leads per month ensured ongoing momentum and sales pipeline stability.
  • Mass Market Visibility: Over 1 million people reached and 4.5 million impressions significantly increased awareness and interest in the development.
  • High Conversion Activity: More than 2,178 website registrations highlighted strong engagement and buyer intent.
  • Optimized Sales Process: Automated lead notifications enabled faster response times, improving conversion rates and overall sales efficiency.

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