Capabilities
From strategy to execution, explore how our end-to-end digital marketing solutions help your business stand out, connect, and scale.
Strategy & Planning
Digital Marketing
Consulting
Political Campaign Services
Ai Automation
Website/Content
Social Media Advertising
Video and Photography
What Social Know How Actually Delivers
Social Know How is a Vaughan-based digital marketing agency working with established companies across Canada and the United States. We provide marketing direction and specialist execution to businesses that already invest in marketing and want better results from it.
We work in three situations.
The owner who has become the marketing function.
The multi-location or franchise organization whose marketing fragmented as it grew.
The internal marketing team that needs capacity and specialist depth it cannot justify hiring.
What does a full-service digital marketing agency actually do?
A full-service agency covers three jobs: deciding what the marketing should be, producing the work, and proving it moved the business. Most agencies do the middle one well and the other two badly.
We sell the first job separately, as a strategy and roadmap engagement, because a plan built to win a retainer is not a plan. Execution follows once the direction is agreed.
Strategy and Planning
A marketing strategy and growth roadmap: research, positioning, channel recommendations, budget allocation and a six to twelve month plan. Priced as a one-time engagement, separate from execution.
Upperview Homes: 50% of available units sold, 100 to 150 qualified leads a month, over 1 million people reached, 4.5 million impressions and 2,178 website registrations from a launch we planned and ran.
Fractional CMO and Consulting
Senior marketing leadership at a fraction of a full-time executive cost. Direction, team oversight, vendor management and accountability to revenue. Built for the owner who has become the marketing department and wants their time back.
Social Media Management
Strategy, content production, publishing, community management and monthly reporting, from $3,500 per month.
Tom’s Dairy Freeze: Instagram grown to 18.4K with 20% average month-over-month follower growth. Primacare Living Solutions: 1.7 million engagements over 14 months at roughly $0.01 each.
Social Media Advertising
Facebook, Instagram and LinkedIn advertising: campaign build, creative, audience strategy, Conversions API tracking and optimization, from $3,000 per month plus ad spend. We do not mark up media spend.
Vistanetix: over 2,000 qualified leads with cost per lead down 18% year over year.
SEO and AI Search Optimization
Conventional search optimization plus answer engine optimization, which is the work of getting quoted by ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. From $2,500 per month. It is one service rather than two because the same things drive both: content structured so a passage can stand alone as an answer, real figures rather than claims, and a brand mentioned in places the engines already trust.
Corporate Video and Photography
Brand films, corporate video, social content shoots, drone and product photography, produced in-house.
Tony Carella: one video per day for 367 consecutive days. Primacare: seven professional videos including drone work across four locations.
Websites, Content and Automation
Website design and development, content strategy and copywriting. Marketing operations automation, lead routing, follow-up sequences and reporting pipelines.
Political Campaign Marketing
Digital campaign work for municipal, provincial and federal candidates, with over 50 campaigns since 2014.
Carolyn Parrish for Mayor of Mississauga: 6.6 million ad impressions.
Questions We Get Asked First
How much does a digital marketing agency cost in Canada?
Social media management starts at $3,500 per month. Paid advertising management starts at $3,000 per month plus ad spend. SEO and AI search starts at $2,500 per month.
What you spend depends on how many of those run at once and how much production is involved, and we scope that on the call.
Should we hire in-house or use an agency?
Hire in-house when you need one skill continuously and can keep that person busy and current. Use an agency when you need six skills intermittently, or when the person you would hire would have nobody to learn from.
Most companies between $5M and $50M need a strategist, a media buyer, a content producer, a videographer, a developer and an analyst. That is six salaries to get one campaign live.
What size company does Social Know How work with?
Companies typically between $10M and $50M in revenue with roughly 25 to 200 employees, already investing around $5,000 or more per month in marketing. We work outside that band when the opportunity warrants it, from about $5M up to $100M and beyond. We are not the right fit for a business making its first marketing investment.
How do we know if the marketing is working?
Every engagement reports to metrics agreed at the start, not to activity. For lead generation that means cost per qualified lead and lead volume. For brand work it means reach, engagement rate and cost per engagement. Reporting is monthly and the numbers are yours.
Ready to see where the gaps are?
Book a 15-minute Discovery Zoom Chat. We will tell you what we would do and what it would cost, and you can decide from there.
Book a Discovery Zoom Chat