Privacy Policy

Social Know How®

Last Updated: May 9, 2026

Effective Date: May 9, 2026

This Privacy Policy describes how Social Know How Inc., operating as Social Know How® (“we,” “us,” or “our”), collects, uses, stores, protects, and discloses personal information from visitors and users (“you” or “users”) of our website at www.socialknowhow.com (the “Site”) and in connection with the digital marketing and consulting services we provide.

Social Know How® is headquartered in Vaughan, Ontario, Canada, and also operates a registered United States division, Social Know How USA, based in St. Petersburg, Florida.

We are committed to protecting your privacy in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and applicable United States federal and state privacy laws.

1. Accountability

Social Know How® has designated a Privacy Officer who is responsible for overseeing our compliance with this Privacy Policy and applicable privacy legislation. All questions, concerns, or complaints regarding our privacy practices should be directed to: Privacy Officer, Social Know How | Email: info@socialknowhow.com | Website: www.socialknowhow.com

2. Information We Collect

2.1 Personal Information

  • We may collect personal information when you:
  • Visit or interact with our Site
  • Submit a contact form, inquiry form, or other online submission
  • Subscribe to our newsletter or marketing communications
  • Engage with us through social media platforms
  • Communicate with us via email, telephone, or other channels
  • Enter into a service agreement or contract with us

The types of personal information we may collect include:

  • Name, email address, telephone number, and mailing address
  • Business name, job title, and professional details
  • Billing and payment information (processed through secure third-party payment processors; we do not store credit card numbers)
  • Communications and correspondence you send to us
  • Any other information you voluntarily provide

You may browse the Site without providing personal information. We collect personal information only when you voluntarily submit it. Declining to provide certain information may limit your ability to access specific services or features.

2.2 Non-Personal and Technical Information

  • When you visit the Site, we automatically collect certain technical data, including:
  • Browser type and version
  • Device type, operating system, and screen resolution
  • Internet Protocol (IP) address (which may be anonymized or truncated)
  • Internet service provider
  • Pages visited, time spent on pages, and navigation patterns
  • Referring website URL and search terms used to reach the Site
  • Date and time of your visit

3. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies (including pixels, tags, and web beacons) to enhance your experience and support our marketing efforts.

3.1 Types of Cookies We Use

  • Essential Cookies – Required for the Site to function. These cannot be disabled.
  • Analytics Cookies – Help us understand how visitors use the Site. We use tools such as Google
  • Analytics to measure traffic and usage patterns.
  • Advertising Cookies – Used by advertising platforms including Google Ads and Meta (Facebook and
  • Instagram) to deliver retargeted advertisements based on your interaction with our Site.
  • Functional Cookies – Enable enhanced functionality such as remembering your preferences.

3.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site. You may also opt out of interest-based advertising through the following resources: Digital Advertising Alliance of Canada: youradchoices.ca  |  Network Advertising Initiative: optout.networkadvertising.org | Digital Advertising Alliance (US): optout.aboutads.info

Where required by law, we will obtain your consent before placing non-essential cookies on your device.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Providing services: Delivering the digital marketing, advertising, consulting, and related services you have engaged us for.
  • Responding to inquiries: Answering your questions, requests, and support needs.
  • Personalizing your experience: Understanding how you interact with our Site and services to improve their relevance and usability.
  • Sending communications: If you opt in, sending emails about company news, services, industry insights, and promotional content.
  • Administering contracts and billing: Managing client relationships, service agreements, invoicing, and payment processing.
  • Meeting legal obligations: Fulfilling our regulatory and legal requirements under applicable laws. Protecting our rights and your security: Detecting, preventing, and addressing fraud, security issues, or technical problems.

We only collect, use, and disclose personal information for purposes that a reasonable person would consider appropriate in the circumstances, consistent with PIPEDA’s requirements.

5. Consent

We obtain your consent before or at the time of collecting personal information. Depending on the sensitivity of the information and the circumstances, consent may be:

  • Express: You actively provide consent (for example, by filling out a form, checking an opt-in box, or signing a contract).
  • Implied: Consent is reasonably inferred from your actions or the context of our interaction (for example, providing your business card or initiating a service inquiry).

You may withdraw your consent at any time, subject to legal or contractual restrictions. To withdraw consent, contact us at info@socialknowhow.com. Withdrawing consent may affect our ability to provide certain services.

6. Canadian Anti-Spam Legislation (CASL)

We comply fully with Canada’s Anti-Spam Legislation (CASL). We send commercial electronic messages (including marketing emails) only with your express or implied consent as defined under the legislation. Every commercial message we send:

  • Clearly identifies Social Know How® as the sender
  • Includes our contact information
  • Contains a clear and functional unsubscribe mechanism

Unsubscribe requests are processed within 7 business days. You may opt out at any time using the unsubscribe link in any email or by contacting info@socialknowhow.com.

7. Your Privacy Rights

Under PIPEDA and applicable privacy legislation, you have the following rights:

  • Right to Access: Request details about the personal information we hold about you and how it is being used.
  • Right to Correction: Request that we correct or update inaccurate or incomplete personal information.
  • Right to Deletion: Request that we delete your personal information, subject to any legal or
  • contractual obligations requiring retention.
  • Right to Withdraw Consent: Withdraw your consent for the collection, use, or disclosure of your
  • personal information.
  • Right to Challenge Compliance: File a complaint with our Privacy Officer or with the Office of the
  • Privacy Commissioner of Canada if you believe we are not meeting our obligations.

To exercise any of these rights, contact us at info@socialknowhow.com. We will respond within 30 days as required under PIPEDA.

8. How We Protect Your Information

We implement appropriate technical, administrative, and organizational safeguards to protect personal information from unauthorized access, alteration, disclosure, or destruction. Our measures include:

  • Encrypted data transmission using SSL/TLS protocols
  • Access to personal information restricted to authorized personnel on a need-to-know basis
  • Secure storage through reputable cloud-based service providers
  • Regular review and updating of security practices and procedures
  • Protection of all credentials, transaction data, and stored information

The security measures we apply are proportionate to the sensitivity of the personal information in our custody. While no method of electronic storage or transmission is completely secure, we take commercially reasonable steps to protect your data.

9. Data Breach Notification

In the event of a breach of security safeguards involving personal information that creates a real risk of significant harm to any individual, we will:

  • Notify affected individuals as soon as feasible
  • Report the breach to the Office of the Privacy Commissioner of Canada
  • Notify any other organization or government institution that may be able to reduce the risk of harm to affected individuals
  • Maintain a record of all breaches of security safeguards for a minimum of 24 months

These obligations are in accordance with the mandatory breach notification requirements under PIPEDA as amended by the Digital Privacy Act.

10. Sharing Your Information

We do not sell, trade, or rent your personal information. We may share information with third parties only in the following circumstances:

  • Service Providers: We engage trusted third-party vendors and platforms (such as email marketing tools, analytics services, CRM systems, and cloud hosting providers) to assist in operating our business. These parties are contractually obligated to protect your data and to use it only for the purposes we specify.
  • Advertising Partners: Advertising platforms such as Google and Meta may receive non-personally identifiable data through cookies and tracking technologies for the purpose of delivering targeted
  • advertisements, as described in Section 3.
  • Legal Requirements: We may disclose personal information when required by law, regulation, legal process, or enforceable government request.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business assets, personal information may be transferred as part of that transaction. We will provide reasonable notice and ensure appropriate protections are in place.
  • Aggregated Data: We may share aggregated, anonymized, non-personal information with partners for analytical or research purposes. This data cannot be used to identify you individually.

11. Cross-Border Data Transfers

Social Know How® operates in both Canada and the United States. Your personal information may be stored or processed in Canada, the United States, or other jurisdictions where our service providers maintain facilities. When personal information is transferred outside of Canada, it may be subject to the laws of those jurisdictions, which may differ from Canadian privacy laws.

We take reasonable steps to ensure that all third-party service providers handling your data are bound by contractual obligations to protect your information to a standard comparable to the protections required under PIPEDA.

12. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When personal information is no longer needed, we securely delete or anonymize it.

Factors we consider when determining retention periods include the nature and sensitivity of the information, the purposes for which it was collected, applicable legal and regulatory obligations, and legitimate business needs such as maintaining records of client engagements.

13. Retargeting and Online Advertising

When you visit our Site, advertising cookies may be placed on your device by third-party platforms. We use services such as Google Ads and Meta (Facebook and Instagram) to deliver retargeted advertisements based on your past interactions with our Site.

No personally identifiable information, such as your name or email address, is shared with these advertising platforms in this process. You can manage or opt out of retargeted advertising using the tools described in Section 3.2.

14. Third-Party Websites

Our Site may contain links to external websites that are not operated or controlled by us. We are not responsible for the privacy practices, content, or terms of use of any third-party website. We encourage you to review the privacy policy of any external site you visit before providing personal information. Accessing third-party websites is at your own discretion and risk.

15. Children’s Privacy

Our services are not directed to children under the age of 13, or under the age of 16 where required by applicable law. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately at info@socialknowhow.com, and we will take prompt steps to delete that information.

16. Use of Artificial Intelligence and Automation

Social Know How® may use artificial intelligence tools and automation technologies in the delivery of our services, including for content creation, data analysis, performance reporting, and workflow optimization. When AI tools process personal information:

  • That data is subject to the same protections described in this Privacy Policy
  • We do not use AI to make fully automated decisions that produce legal effects or similarly significant consequences for individuals without human oversight
  • Any third-party AI service providers we use are contractually required to protect the data they process on our behalf

17. Additional Rights for United States Residents

If you are a resident of the United States, you may have additional rights under applicable state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Florida Digital Bill of Rights (FDBR), and similar legislation in other states. Depending on your state of residence, these rights may include:

  • The right to know what personal information we collect, use, and disclose about you
  • The right to request deletion of your personal information
  • The right to opt out of the sale or sharing of your personal information for targeted advertising purposes
  • The right to correct inaccurate personal information
  • The right to non-discrimination for exercising your privacy rights

Social Know How® does not sell personal information as defined under the CCPA or any applicable US state privacy law. To exercise any privacy rights available to you under US law, contact us at info@socialknowhow.com

18. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time. When changes are made, we will revise the “Last Updated” date at the top of this page. If the changes are material, we may provide additional notice, such as a prominent announcement on our Site or a notification by email. We encourage you to review this Privacy Policy periodically.

19. Your Acceptance of These Terms

By using our Site or engaging our services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein. Your continued use of the Site after any changes to this Privacy Policy have been posted constitutes your acceptance of those changes.

20. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy, our privacy practices, or your personal information, please contact us: Social Know How Inc., Operating as Social Know How®

Email: info@socialknowhow.com |  Website: www.socialknowhow.com

If you are not satisfied with our response, you may also file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca. United States residents may also contact the appropriate state attorney general or privacy regulator in their jurisdiction.