by Elio Gatto | Jun 23, 2025 | advertising, Facebook, Facebook Ads, google, Instagram, Instagram Advertising, LinkedIn for Business, Social Media Strategy
Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just...
by Elio Gatto | Nov 1, 2022 | Instagram
The Instagram algorithm is a topic of much debate. Some people argue that it exists at all, while others think it’s just a myth or simply an excuse for the company to stay tight-lipped about how their system works. But if you want to understand Instagram,...
by Elio Gatto | Jun 3, 2022 | Instagram, Social Media-Engagement
You’ve tried it all – Instagram marketing, cold emailing, Facebook engagement – now its time to spruce things up with Instagram Sponsored Posts! The purpose of posting on social media is to increase your conversion rate and boost revenue, presented in a...
by Elio Gatto | Dec 28, 2021 | Instagram, Instagram Advertising
Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher audience’s reach, the more chances for conversion. As it stands now, Instagram is the sixth most visited...
by Elio Gatto | Aug 27, 2021 | Instagram
Having a good understanding of your data on Instagram can inform the content you create to reach new customers. Data is king! One of the best ways to reach your social media goals is to implement a data-driven content strategy. Check out how you can use...
by Elio Gatto | Aug 17, 2021 | Instagram
Instagram is one of the most used social platforms in the world, and if you plan on marketing digitally, it’s a must that you have an Instagram presence. Creating a legitimate following to convert or retain customers takes commitment, creativity, and...
