The Power of Effective Communication in Marketing: Unlocking Success in the Digital Era

by Elio Gatto | May 26, 2023 | Social Media Management, Social Media PR

In today’s competitive business landscape, effective communication plays a pivotal role in the success of marketing campaigns. The digital era has brought a myriad of opportunities for businesses to reach their target audience, but it has also introduced new...

Introducing Meta Verified: A Comprehensive Guide to the New Subscription Service for Instagram and Facebook Verification

by Elio Gatto | Mar 31, 2023 | Social Media Management, Social Media-Engagement, social poem

As social media landscapes continue to transform, our team at Social Know How consistently stays at the forefront of emerging trends and developments. One such recent innovation is Meta’s introduction of the Meta Verified subscription service, which simplifies...

Is Email Marketing Dead?

by Elio Gatto | Nov 2, 2022 | Social Media Management, social media marketing coordinator

Don’t we all DREAD those irrelevant, nagging emails coercing us to spend our money on things we don’t really need? Chances are, after being click-baited into opening such emails a couple of times, you’ve learned to turn a blind eye to them the next time they hit your...

5 powerful tools every Digital Marketer must know

by Elio Gatto | Jul 22, 2022 | Social Media Management

A digital marketer is only as good as the tools he uses to optimize his marketing strategy tenfold. We bet you’ve heard that thousands of times. But it is important to realize that these tools allow you to scale your business, collaborate with your team, and get a...

Social Media Management Tools to Use in 2022

by Elio Gatto | Feb 23, 2022 | Social Media Management, Social Media Strategy, Social Media-Engagement

Having to manage social media for our clients has allowed us to collect a vault of digital tools that help with planning and scheduling your posts, analyzing and optimizing their performance.  We believe in the importance of investing in the right tools for the...

5 Digital Marketing Trends That Will Continue in 2022

by Elio Gatto | Dec 23, 2021 | Social Media Management, Social Media Manager, Social Media Marketing

We have seen strategies and tactics with excellent results in the past year. These same strategies are likely to have the same effect in the future!  Today we are going to cover five digital marketing trends that are becoming the general direction that digital...