Are Your Facebook Posts Feed-Worthy?

Are Your Facebook Posts Feed-Worthy?

Keeping your business’ posts on the News Feed of their users is a priority for the people at Facebook. They’ve begun to adjust how posts are shared and what content reaches which users thanks to their Feed Quality Panel – a series of surveys whereby thousands of users...
How Often Should Your Business Post on Facebook?

How Often Should Your Business Post on Facebook?

It seems as though many businesses seem to think that their only need for a Facebook presence is to ensure that a Page exists so no one thinks they’re not “with the times.”  This line of thinking is more common than you think and completely...
Facebook is More Local Than You Think

Facebook is More Local Than You Think

Facebook has taken the world by storm and has become a great way for friends and family to stay connected. Many people would assume that Facebook’s broad scope would mean that small to medium-sized businesses would get lost in the shuffle amongst global brands. That...
Facebook: How social media public relations works

Facebook: How social media public relations works

There’s no way around using social media to connect with your target market in today’s online environment where most of your prospects will have a smartphone, tablet or spend a significant amount of time in front of their laptop or desktop computer. If you’re a...