Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just...
Facebook lead ads are one of the most effective ways to get people to sign up for your services and connect with you on social media. But they can be tricky to use, so it’s important that you understand how they work and why they’re worth your time. In this...
Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers. These are easy to create and implement, making them a potent marketing tool for efficiently finding high-converting...
Does your marketing plan include the use of Facebook advertising? If not, you could be missing out on the acquisition of new customers and more importantly, revenue. This platform has billions of registered users, checking in, multiple times daily. ...
When it comes to online advertising, Facebook appears most prominently and for good reason. It is a cardinal rule of advertising to target your market in order to increase your return on investment and this social media is known for its effectiveness in doing...
It is a matter of fact that advertising is a necessary sales tool for business. In the digital era, advertising too has had to adapt to new technology and new outlets including social media. To maximize on those Facebook ad sales here are several tactics to...
