All Social Media Markets are Not Created Equal

by Elio Gatto | May 1, 2020 | Social Media Marketing, Social Media PR

Social media has become the new medium for communication whether personally or professionally. With billions of active users on social platforms such as Facebook, Twitter and Instagram, it’s only natural as a business to want to harness the power of this medium...

What Social Media Platforms Can Do For You?

by Elio Gatto | Apr 5, 2016 | Social Media PR, Social Media Strategy

One of the biggest pain points for business owners is the amount of platforms available for social media users and how to choose which one is best suited to connect with their audience.  Essentially it boils down to, ‘with so many to choose from, why should I...

The Social Media Strategy Primer

by Elio Gatto | Nov 17, 2015 | Social Media PR, Social Media Strategy

The social media landscape is constantly changing. With all the snapping, chatting, tweeting and posting going on, it’s understandable to feel overwhelmed by it all. Establishing a sound social media strategy, regardless of the size of your business, is actually...