Driving Citywide Visibility for the Carolyn Parrish Mayoral Campaign

CLIENT

Carolyn Parrish
Mayoral Campaign, City of Mississauga

SERVICES

Campaign Strategy · Digital Advertising · Website Development · Video Production · Content Marketing · Graphic Design · Email Marketing · Social Media Strategy

Campaign Results at a Glance

Residents Reached

Total Ad Impressions

Avg. Ad Views Per Voter

Results summary: The Carolyn Parrish campaign reached 1.5M+ residents with 6.6M+ ad impressions, averaging 4+ ad views per voter, with Social Know How®.

These results ensured broad awareness across Mississauga voters, helping maintain strongcampaign visibility throughout the election cycle.

The Challenge

Municipal elections require candidates to rapidly build awareness and maintain consistent engagement with voters across a large geographic area. The Carolyn Parrish campaign needed apartner that could deliver a comprehensive digital strategy to reach voters citywide.

Key objectives included:

  • Establish strong digital presence across Mississauga
  • Reach voters beyond existing supporter networks
  • Deliver consistent messaging across multiple platforms
  • Maximize campaign budget efficiency

Social Know How was engaged to design and execute a full-scale digital campaign strategy capableof reaching voters across the city.

The Challenge

Municipal elections require candidates to rapidly build awareness and maintain consistent engagement with voters across a large geographic area. The Carolyn Parrish campaign needed apartner that could deliver a comprehensive digital strategy to reach voters citywide.

Key objectives included:

  • Establish strong digital presence across Mississauga
  • Reach voters beyond existing supporter networks
  • Deliver consistent messaging across multiple platforms
  • Maximize campaign budget efficiency

Social Know How was engaged to design and execute a full-scale digital campaign strategy capableof reaching voters across the city.

Our Strategy

Social Know How developed a multi-channel political marketing strategy combining creativeproduction, digital advertising, and targeted communications across five key pillars.

  • Campaign Branding & Creative: We created the campaign’s complete visual identity, including the logo, flyers, lawn signs, office graphics, and all digital advertising creative. This ensured a consistent and recognizable campaign brand across both digital and physical environments.
  • Campaign Website & Digital Infrastructure: We developed the campaign website as a central voter hub featuring platform information, video content, mobile-friendly navigation, and an integrated PayPal donation system for online supporter contributions.
  • Video Production & Content: Social Know How produced campaign video content for social media distribution, website integration, and digital advertising to humanize the candidate and communicate campaign priorities.
  • Targeted Digital Advertising: A coordinated, geo-targeted advertising strategy was executed across Facebook, Instagram, Google Display Network, YouTube, LinkedIn, TikTok, and Twitter to ensure efficient budget usage and maximum voter reach across Mississauga.
  • Email Marketing & Voter Communication: We implemented an email outreach strategy to engage supporters, provide campaign updates, encourage donations, and mobilize voters during key campaign periods.
Carolyn Parrish for Mayor of Mississauga: Political Marketing Strategy

Strategic Impact

  • Citywide Awareness: With 6.6 million ad impressions, voters were exposed to campaign messaging multiple times across every major digital platform.
  • Strong Brand Recognition: Consistent creative assets and messaging reinforced the candidate’s identity across online and offline environments.
  • Expanded Audience Reach: Advertising campaigns reached voters well beyond existing supporter networks, significantly increasing overall campaign visibility.
  • Electoral Success: The digital strategy contributed to Carolyn Parrish’s successful election as Mayor of Mississauga.
Carolyn Parrish for Mayor of Mississauga: Political Marketing Strategy

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