Political Campaign Marketing
Social Know How® helps candidates win municipal, provincial and federal races across Canada with strategy, paid ads, websites, video and voter outreach built around your ward, riding and community.
Our Story
Campaigns Are Won by Candidates Who Connect, Communicate and Show Up
I’m Elio Gatto, founder of Social Know How. Since 2014, our team has worked on 50+ political campaigns at every level, from Doug Ford’s mayoral run to first-time municipal candidates.
We handle the digital side of your campaign from start to finish: your website, social media, Facebook and Instagram ads, Google ads, video and literature. You focus on meeting voters. We make sure they see you, hear you and know how to vote for you.
We’re an Ontario PC Party approved vendor and a Meta Business Partner. We use AI to move faster on research, drafting and production, but every output is reviewed and approved by a person, and we never generate synthetic images or audio of a candidate.
We treat every campaign like it’s the most important race on the ballot, because to you and your community, it is.
OUR SERVICES
Our Expertise In Action
Explore the Scope of Our Expertise in Political Marketing Across All Levels of Government. Here are some of the political campaigns & Riding Associations/EDA's we have partnered with
Strategy & Planning
Full-service Strategy and Planning, covering Branding, Digital, and more
Provincial (MPP)
✓ Doug Ford – Mayor, Leadership & Campaign
✓ Michael Tibollo – Vaughan Woodbridge, MPP
✓ Kinga Surma – Etobicoke Centre, MPP
✓ Christine Hogarth – Etobicoke Lakeshore, MPP
✓ Daisy Wai – Richmond Hill, MPP
Municipal
✓ Vincent Crisanti – City Councillor, Etobicoke North
✓ Rhonda Mulcahy – Regional Councillor, Whitby
✓ Maleeha Shahid – Regional Councillor, Whitby
Federal
✓ John Brassard – Barrie-Innisfil, MP
✓ Dean Allison – Niagara West, MP
Conservative EDA / Riding Association
✓ Vaughan-Woodbridge
✓ Vaughan-Thornhill
✓ Barrie-Innisfil
✓ King-Vaughan
What’s Included
Everything Your Campaign Needs to Compete
We approach each campaign like it’s the most important race on the ballot. Here’s what we can take off your plate:
✓ Campaign branding, visual identity and design direction
✓ Campaign strategy, messaging and platform positioning
✓ Facebook, Instagram and Google advertising
✓ Connected TV (CTV) and digital billboard (DOOH) advertising
✓ Campaign website and landing pages
✓ Social media management and community engagement
✓ Video scripting, production and editing
✓ Print literature and door-to-door canvassing materials
✓ Voter audience targeting and segmentation
✓ Get-out-the-vote (GOTV) and election day coordination
Social Media Marketing for Candidates and Electoral District Associations
Here’s what a strong social presence does for your campaign:
Brand Awareness
Put your name and face in front of voters on the phones they check every day.
Engagement
Get people sharing, commenting and asking questions about your platform.
Website Traffic
Send voters to your site to learn more, watch your videos and sign up.
Conversions
Turn attention into action: volunteers, lawn signs, donations and votes.
Campaign Websites Built to Win
Your website is where voters go to decide if they trust you. We design and build campaign sites with everything already connected: online donations, volunteer and lawn sign forms, email signup and tracking. Every page has one job: move a visitor one step closer to voting for you.
Website Package
Custom design and setup, with sections built around your campaign:
✓ About
✓ Platform
✓ Support
✓ Donate
✓ Volunteer
✓ Lawn Sign Request
✓ Advance Polls (with voting locations)
✓ Get Out the Vote
✓ Contact Us
Tech Setup
Easy to use, with automatic updates:
✓ Website hosting
✓ Custom campaign email address
✓ Online donation setup
✓ Email marketing setup (Mailchimp or Constant Contact)
✓ Voter ID software integration
✓ Forms connected to Google Sheets and your inbox
✓ Instagram posts displayed automatically on your site
✓ Meta Pixel and Google Analytics installed
Social Media
Build a strong digital presence and keep the conversation going with voters all the way to election day.
Social Media Strategy
A clear plan to grow your reach, track how voters respond and keep engagement high.
Content Creation and Video
Strong visuals, local stories and short videos for your social pages, ads and website.
Reputation Management
Active community replies and smart promotion to protect and build your public image.
Profile Setup and Paid Ads
Consistent branded profiles and targeted ads across Facebook, Instagram, X, LinkedIn and YouTube.
Custom Graphics
Properly sized banners, cover images and profile graphics for every platform.
Social Media
Build a strong digital presence and keep the conversation going with voters all the way to election day.
Social Media Strategy
A clear plan to grow your reach, track how voters respond and keep engagement high.
Content Creation and Video
Strong visuals, local stories and short videos for your social pages, ads and website.
Reputation Management
Active community replies and smart promotion to protect and build your public image.
Profile Setup and Paid Ads
Consistent branded profiles and targeted ads across Facebook, Instagram, X, LinkedIn and YouTube.
Custom Graphics
Properly sized banners, cover images and profile graphics for every platform.
Audience Connection
Video Production
Video is the fastest way for voters to get to know you.
Storytelling
Share who you are, why you’re running and what you’ll do.
High-Quality Production
Professional filming and editing that looks sharp on every screen.
Versatile Usage
Built for your website, social feeds, ads and text blasts.
Short Videos Built for Social Media and Your Website
From your origin story and key platform issues to advance polls and get-out-the-vote reminders, we produce professional videos from 15 to 60 seconds. Each topic includes a 15-second teaser for Facebook and Instagram ads and a 1-minute feature video for your website, YouTube, social feeds and text blasts.
Explainer Videos
Platform Videos
Advance Polls
Get Out the Vote
Meta Business Manager Setup and Compliance
Political ads on Facebook and Instagram get rejected fast if the setup isn’t right. We handle the full backend for you: ad accounts, page connections, unified messaging and volunteer training, plus the special ad category authorization every Canadian political advertiser needs.
Authorization
Advertisers must be authorized to run ads about social issues, elections, or politics.
Disclaimers
Disclaimers: Advertisers must include a verified “Paid for by” disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies.
Ad Review and Approval
Specifics for Canada
Facebook and Instagram Ad Examples
Facebook and Instagram let you reach the exact voters in your ward or riding for far less than traditional media. You can target by area, age and interests, test messages quickly and hear directly from voters in the comments.
Google Ads
When voters search for local candidates or election issues, your campaign shows up first. We run targeted Google Search and Display ads that put your name, platform and voting info in front of people who are already looking.
Beyond Social Media
Connected TV and Digital Billboards
Reach voters beyond social media. We plan and place your ads on streaming TV (CTV) and digital billboards (DOOH) targeted to your area, so your message shows up on the living room screen and along the commute.
✓ Streaming TV ads targeted to your ward or riding
✓ Digital billboards along key commuter routes
✓ Planning and placement that fits your budget and timeline
Graphic Design and Literature
Campaign materials designed and ready to use:
✓ Print literature and door hangers
✓ Canvassing and door-to-door materials
✓ Lawn signs
✓ Social media posts for Instagram, Facebook and X
✓ Social media ads
✓ Website graphics
Election Day
Get Out the Vote and Election Day
Support means nothing if it doesn’t turn into votes. We build your GOTV plan and run it through advance polls and election day.
✓ Advance poll reminder ads
✓ Election day reminder ads
✓ Voting info and locations on your website
✓ Text and email reminders to supporters
✓ Real-time updates for your team
Is This Right for Your Campaign?
Built for Candidates Running to Win
Whether it’s your first race or your fifth, this is for you if:
✓ You’re running for office and need help building your campaign strategy
✓ You’ve run before and want a more organized approach this time
✓ You have a message but need help sharpening how you say it
✓ You want one team that understands both politics and marketing
TESTIMONIALS
What Candidates Say
FAQ
Political Campaign Marketing FAQs
Quick answers to the questions candidates ask us most.
How much does political campaign marketing cost?
Every race is scoped on its own. Cost depends on the size of your ward or riding, your timeline and which channels you need. Book a call and we’ll build a plan around your budget.
When should I start?
As soon as you decide to run. Meta’s political ad authorization and disclaimer approvals can take several days, and the website, video and ads all need time to build before voters start paying attention.
Do you work on municipal, provincial and federal campaigns?
Yes. We’ve worked on 50+ campaigns across all three levels, from first-time ward candidates to mayoral races.
Can you run my Facebook and Instagram political ads?
Yes. We set up your ad accounts, handle authorization and “Paid for by” disclaimers, and manage your ads from launch to election day.
Book a call
Ready to Run a Campaign That Wins?
Book your free 15-minute campaign assessment with a strategist who will answer your questions about your race, your community and what it takes to win.