2026 Municipal Campaigns
Social Know How® helps businesses grow with AI-enhanced campaigns, expert execution, and a team that acts like your partner, not just another vendor.
Our Story
Welcome to Social Know How
Hello, I’m Elio Gatto, your trusted partner specializing in digital political campaign marketing. With a track record of 50+ successful campaigns since 2014, including renowned figures like Rob Ford and Doug Ford, we’re the driving force behind your campaign’s triumph. As a top-tier social media marketing agency, we excel in targeted Facebook and Instagram ads, landing pages, content creation, and video production, crafting compelling narratives that resonate with voters. Proudly recognized as an Ontario PC Party Approved Vendor, we meticulously handle your website, social media branding & advertising, graphic design, and video needs. At Social Know How, strategic planning is at our core, ensuring seamless collaboration for swift and triumphant campaign management. Let’s leave a lasting impact together on the political landscape.
OUR SERVICES
Our Expertise In Action
Explore the Scope of Our Expertise in Political Marketing Across All Levels of Government. Here are some of the political campaigns & Riding Associations/EDA’s we have partnered with
Strategy & Planning
Full-service Strategy and Planning, covering Branding, Digital, and more
Provincial (MPP)
- Doug Ford – Mayor, Leadership & Campaign
- Michael Tibollo – Vaughan Woodbridge, MPP
- Kinga Surma – Etobicoke Centre, MPP
- Christine Hogarth – Etobicoke Lakeshore, MPP
- Daisy Wai – Richmond Hill, MPP
Municipal
- Vincent Crisanti – City Councillor, Etobicoke North
- Rhonda Mulcahy – Regional Councillor, Whitby
- Maleeha Shahid – Regional Councillor, Whitby
Federal
- John Brassard – Barrie-Innisfil, MP
- Dean Allison – Niagara West, MP
Conservative EDA / Riding Association
- Vaughan-Woodbridge
- Vaughan-Thornhill
- Barrie-Innisfil
- King-Vaughan
Social Media Marketing for Conservative Candidates and Electoral District Associations
Social media will provide the following
Brand Awareness
Reach people on mobile devices, increase brand recognition, etc.
Engagement
People sharing, commenting, asking questions, etc.
Website Traffic
People learning more about you, watching videos, filling in forms, tracking, reaching out.
Conversions
Contact, Volunteer, etc.
Politicians Website – Built & Optimized For Campaigns
Optimize your campaign with our complete Website Package: Designed specifically for political campaigns, our package includes custom website design, CRM tools, and key integrations like online donations and voter analytics to ensure your campaign runs smoothly and effectively.
Website Package
Design of website, Installation of CRM and templates and plugins so we can create a Section below based on your political campaign needs.
- About
- Support
- Donate
- Platform
- Lawn Sign
- Volunteer
- Advanced Polls – link to location
- GOTV
- Contact Us
Tech – Installation
Easy to access & automatic updates:
- Website Hosting Set up
- Custom Email Address for Campaign
- Online Donation Setup & Integration for Donations.
- Email Marketing Software Creation (MailChimp/Constant Contact)
- Voter ID Software Integration
- Forms connected to Google drive
- Google Sheets & your email.
- Instagram images auto-populate on website
- Facebook Pixel & Google Analytics installed
Social Media
Build a powerful digital presence and maintain a continuous conversation with voters leading up to election day.
Social Media Strategy
Data-driven plans to maximize reach, track public response, and boost engagement.
Content Creation & Video Production
High-impact visuals, tailored stories, and compelling videos for social platforms, ads, and websites.
Reputation Management
Strategic promotions and active community interaction to protect and enhance your public image.
Network Setup & Optimization
Professional branding, consistent profiles, and targeted paid ads across Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
Custom Graphics
Properly sized, cohesive background and banner images designed for all major platforms.
Social Media
Build a powerful digital presence and maintain a continuous conversation with voters leading up to election day.
Social Media Strategy
Data-driven plans to maximize reach, track public response, and boost engagement.
Content Creation & Video Production
High-impact visuals, tailored stories, and compelling videos for social platforms, ads, and websites.
Reputation Management
Strategic promotions and active community interaction to protect and enhance your public image.
Network Setup & Optimization
Professional branding, consistent profiles, and targeted paid ads across Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
Custom Graphics
Properly sized, cohesive background and banner images designed for all major platforms.
Audience Connection
Video Production
Fostering a deeper connection with your audience through compelling video narratives.
Stoytelling
Evocative storytelling to convey your message and values effectively.
High-Quality Production
Professional production techniques ensuring a visually captivating output.
Versatile Usage
Videos crafted for diverse digital platforms including your website and advertising campaigns.
Professional Optimized Videos For Social Media & Website.
From candidate origin stories and key platform issues to early voting and GOTV mobilization, we produce professional, 15-to-60-second videos optimized for your website and social media. Each topic includes a 15-second teaser designed for Facebook and Instagram ads to drive traffic, and a 1-minute feature video (7 total) perfect for your website, YouTube, social feeds, and text-blast sharing.
Explainer Videos
Policy/Platform videos
Advance Polls
Get Out to vote Videos
Business Manager Setup and Optimization
Facebook Business Manager Setup & Compliance: We manage your complete backend setup—including ad accounts, page integrations, unified messaging, and volunteer strategy training—while securing the crucial Special Ad Category authorization required to keep political campaigns from being rejected online.
Strategy & Planning
Full-service Strategy and Planning, covering Branding, Digital, and more
Authorization
Advertisers must be authorized to run ads about social issues, elections, or politics.
Disclaimers
Disclaimers: Advertisers must include a verified “Paid for by” disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies.
- Ads must include a verified “Paid for by” disclaimer to show who is responsible for the ad.
- Only the Page admin can create or edit disclaimers for the country where the ads will run.
- Advertisers can create ads with disclaimers without Page admin permissions.
- All information on disclaimers must be functional and correct.
- Meta periodically checks disclaimer information for accuracy.
Ad Review and Approval
Specifics for Canada
Facebook/Instagram Advertising Ad Examples
Political candidates can leverage Facebook and Instagram advertising for their vast, diverse audiences and cost-effective targeted messaging. These platforms allow candidates to precisely reach potential voters based on demographics and interests, fostering engagement and support.
Additionally, social media’s interactive nature helps candidates build rapport with voters and receive valuable feedback
Google Ads
Social Know How leverages targeted Google Search and Display Ads to ensure your campaign appears at the top of search results when voters seek information on local candidates and critical election issues.
Graphic Design & Literature
Literature Designed and shared that is ready for you:
- To print
- For Social Media Posts for Instagram, Facebook, Twitter
- For Social Media Ads
- For Website
Email Campaigns
Strategic Email Newsletters
- Targeted Messaging: Crafted email content that aligns with your ongoing political initiatives and communicates effectively with your constituency.
- Periodic Updates: Regular newsletter dispatches to keep your electorate informed and engaged with your work and achievements.
- Custom Design: Aesthetically appealing and professional designs that encapsulate your political brand, ensuring a memorable reader experience.
- Compliance Adherence: Ensuring strict adherence to email marketing laws and best practices, maintaining a respectful and lawful communication channel.
- Subscriber Management: Efficient management of subscriber lists ensuring a clean, organized, and effective email outreach.
TESTIMONIALS
Candidate Testimonials
Book a call
Let’s Start Your Political Campaign
Book your free 15-minute assessment with a human strategist who’s ready to answer your questions.