Google Ads Management in Toronto and Vaughan
Social Know How® manages Google Ads and search marketing from Vaughan, Ontario, building search campaigns for established businesses across Toronto and the GTA that reach buyers who are already looking for what you sell.
Search ads catch people at the moment they are ready to buy.
Social media creates demand. Search captures it. When someone types what you sell into Google, your ad is there with the right message and a page built to turn that click into a call or an enquiry.
One team handles the keyword research, the ad copy, the landing pages and the weekly optimization, with every dollar tied back to cost per lead.
Running search? Pair it with social media advertising to build demand, and SEO and AI search so you also show up in the organic results and in ChatGPT.
WHAT WE DO
Google Ads Management Built Around Cost Per Lead
We plan, build and run your search campaigns end to end, then optimize them against the number that actually matters to your business.
✓ Keyword research. Based on what your buyers actually search for, with negative keywords so you stop paying for clicks that will never buy.
✓ Campaigns and ad copy. Search campaigns, ads and extensions written for each service you sell.
✓ Local targeting. City-level targeting across Toronto, the GTA and beyond, with landing pages built to turn clicks into calls.
✓ Cost-per-lead reporting. Monthly reporting on cost per lead, not clicks.
ACCOUNT SETUP
Search Campaigns Perform Better When the Account Behind Them Is Built Properly
Most wasted Google Ads budget is not a bidding problem. It is a setup problem.
✓ Account setup. Google Ads account, billing and access set up correctly.
✓ Verified conversions. Calls, forms and bookings tracked and checked before launch.
✓ Smart structure. Campaigns organized by service and location, with your Google Business Profile linked so ads and your map listing work together.
✓ Audit first. Existing accounts reviewed for wasted spend before we change anything.
ACCOUNT SETUP
Search Campaigns Perform Better When the Account Behind Them Is Built Properly
Most wasted Google Ads budget is not a bidding problem. It is a setup problem.
✓ Account setup. Google Ads account, billing and access set up correctly.
✓ Verified conversions. Calls, forms and bookings tracked and checked before launch.
✓ Smart structure. Campaigns organized by service and location, with your Google Business Profile linked so ads and your map listing work together.
✓ Audit first. Existing accounts reviewed for wasted spend before we change anything.
HOW IT WORKS
How a Google Ads Engagement Works
Every engagement follows the same order, so nothing launches before it can be measured.
✓ Discovery call. 15 minutes to understand what you sell, where and to whom.
✓ Setup and launch. Account built or audited, then campaigns, ads and landing pages go live, usually within three weeks.
✓ Optimize weekly. Cut the searches that do not convert and move budget to the ones that do.
✓ Report monthly. Leads, cost per lead, spend and what we are changing next, in plain English.
IS THIS RIGHT FOR YOUR BUSINESS?
Who Our Google Ads Management Service Is Built For
Built for established, growing companies whose buyers search before they call: construction and home services, healthcare and senior living, real estate, franchise and multi-location brands, and B2B and professional services.
✓ Your buyers search first. People already look on Google for what you sell.
✓ Spend without clarity. You run Google Ads and cannot tell what a lead costs.
✓ No one optimizing. Your campaigns run, but nobody is improving them week to week.
✓ One team, one plan. You want search and social run together, feeding your sales team a predictable flow of enquiries.
FAQS
Google Ads Management FAQs
How much does Google Ads management cost?
Paid advertising management starts at $3,000 per month, with the final price depending on the number of campaigns, services and markets. Account and tracking setup is priced separately. Ad spend is paid directly to Google and is never marked up. Full ranges are on our pricing page.
How much should we spend on Google Ads?
It depends on how many people search for what you sell and what a click costs in your market. We look at real search volume and cost per click for your services before we recommend a budget, so the number is based on your market, not a guess.
How long before Google Ads produce leads?
Search campaigns can produce enquiries in the first week or two, because they reach people who are already searching. The first 30 to 60 days are about cutting wasted searches and finding the keywords that convert, and cost per lead usually improves from there.
Should we run Google Ads or Facebook ads?
Usually both, for different jobs. Google catches people who are already looking, while Facebook and Instagram ads reach people who are not looking yet. Most clients start where their buyers are most active and add the other once the first is producing leads.
Who owns the Google Ads account?
You do. Campaigns run in your own Google Ads account, ad spend is billed directly to you, and you keep the account and all of its data if we ever stop working together.
Book a call
Ready to Know What a Search Lead Actually Costs You?
Book a free 15-minute Discovery Zoom Chat. We will look at your Google Ads account, tell you what is working, and what we would change first.
No commitment required
Explore Our Other Services