Connected TV Advertising in Toronto and Vaughan
Social Know How® runs Connected TV and programmatic advertising from Vaughan, Ontario. With SKH TV, your commercial reaches households across Toronto and the GTA on the biggest screen in the house, alongside programming like Sportsnet, CTV, Crave and HGTV.
Big-screen reach without a national TV budget.
SKH TV gives businesses and campaigns of any size a seat at the table, right alongside national advertisers. You can reach a single neighbourhood, a whole city or the province, right down to the postal code.
SKH TV is built to work with your Meta, Google and Microsoft campaigns. TV drives awareness and recall, while search and social capture the demand it creates.
Already advertising? Pair SKH TV with Google Ads and social media advertising so the people who see you on TV can find you when they search.
WHAT WE DO
Connected TV Advertising Built Around Households, Not Channels
Your commercial follows the household across whichever streaming service they are watching, rather than being locked to a single channel buy. That is what lets a local budget show up beside national advertisers.
✓ Precise geo-targeting. By province, city, neighbourhood or postal code.
✓ Smart TVs and streaming apps. Commercials served on the big screen across Canada.
✓ Website retargeting. Your commercial shown on TV to people who have already visited your site.
✓ Optimization and reporting. Budget shifts to the postal codes responding best, with monthly reporting on households reached, frequency and impression share.
NO VIDEO? NO PROBLEM
We Will Create Your Commercial for You
Our creative team produces broadcast-ready 15- and 30-second TV spots that reflect your message and your tone, for a single one-time fee rather than the tens of thousands a traditional production carries.
✓ Script to final cut. Your script, an initial draft and one final round of revisions.
✓ Modern production tools. Sora, Veo and Adobe After Effects plus professional editing, with every output approved by a person before it airs.
✓ Made for your audience. Tailored to your message, your offer and your local market.
✓ Fast turnaround. No full production crew to book and no months of waiting.
NO VIDEO? NO PROBLEM
We Will Create Your Commercial for You
Our creative team produces broadcast-ready 15- and 30-second TV spots that reflect your message and your tone, for a single one-time fee rather than the tens of thousands a traditional production carries.
✓ Script to final cut. Your script, an initial draft and one final round of revisions.
✓ Modern production tools. Sora, Veo and Adobe After Effects plus professional editing, with every output approved by a person before it airs.
✓ Made for your audience. Tailored to your message, your offer and your local market.
✓ Fast turnaround. No full production crew to book and no months of waiting.
WHERE YOUR COMMERCIAL RUNS
Where Will My Commercials Show?
SKH TV runs across the smart TV platforms and streaming apps Canadians already watch. A few examples:
✓ Smart TVs. Samsung TV Plus and LG smart TVs.
✓ Free streaming. Tubi, Pluto TV, Plex and Fawesome.
✓ Streaming apps. The Global TV app, Paramount+ and fubo.
✓ Premium programming. Alongside Sportsnet, TSN, CTV, Citytv, Crave, HGTV, Food Network, Bravo, TLC and more.
IS THIS RIGHT FOR YOUR BUSINESS?
Who SKH TV Is Built For
Built for established, growing companies and campaigns that need to be known before buyers start searching: real estate and home builders, healthcare and senior living, franchise and multi-location brands, professional services and political campaigns.
✓ Local awareness. You need to be known in a specific city, region or set of postal codes.
✓ Reach people not yet looking. Your digital ads catch active searchers, and you want everyone else too.
✓ TV without the national budget. Your brand on the big screen, plus retargeting of your website visitors.
✓ Political campaigns. You are running a municipal, provincial or federal campaign.
FAQS
Connected TV Advertising FAQs
What is Connected TV advertising?
Connected TV (CTV) is advertising on smart TVs and streaming apps, the commercials that play when people watch free and subscription streaming instead of cable. Because it is bought programmatically, you can target households by location and retarget your website visitors, which traditional TV cannot do.
How much does Connected TV advertising cost?
Media budgets depend on the size of the area you want to reach and how often you want to be seen, and we quote them per campaign. Commercial production is a one-time $3,000 fee for a 30-second spot, and additional commercials are $3,000 each. All amounts are in Canadian dollars and exclusive of HST.
What happens in the first 90 days?
Months 1 to 3 run even coverage across your target area while we learn who is watching and how often, tracking daily impressions, unique impressions, household frequency, household impression share and the size of your SKH TV remarketing list. In month 4 the budget consolidates into the postal codes returning the strongest impression share, and in months 5 and 6 frequency rises in those areas while remarketing carries the message across screens.
How do you measure results?
You get a plain-language monthly report showing impressions delivered, unique households reached, frequency per household, impression share by postal code and the size of your remarketing audience. From month six we compare results in the top-performing postal codes against where spend went, so you can see where to double down. There is no charge for the reporting itself.
Can you show our commercial to people who visited our website?
Yes. SKH TV can retarget your commercial to anyone who has visited your website, whether they arrived from ads, search, social or a referral, wherever and whenever they watch TV.
Book a call
Ready to Put Your Brand on the Biggest Screen in the House?
Book a free 15-minute Discovery Zoom Chat. We will look at the area you want to reach, what it would take, and whether Connected TV is the right fit.
No commitment required
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