by Elio Gatto | Jun 23, 2025 | advertising, Facebook, Facebook Ads, google, Instagram, Instagram Advertising, LinkedIn for Business, Social Media Strategy
Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just...
by Elio Gatto | Apr 26, 2022 | Facebook
If you are just starting a social media advertising strategy, or if you are not well versed in it, it can be tempting to create and post your own ads. However, the truth is that Facebook advertisements require a level of expertise that not all businesses understand....
by Elio Gatto | Dec 28, 2021 | Instagram, Instagram Advertising
Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher audience’s reach, the more chances for conversion. As it stands now, Instagram is the sixth most visited...
by Elio Gatto | Nov 14, 2017 | Facebook, Facebook Ads, social media ads specialist
Many businesses and brands have a social media presence as part of an overall marketing strategy but advertising on those platforms has become a must as customers are finding products and services through social media ads. This means that companies should be...
by Elio Gatto | May 1, 2017 | Facebook, Facebook Ads
Social media has brought about an evolution in marketing providing businesses and brands with greater opportunities to target their audiences online. One such advancement is the ability to advertise on Facebook which presents huge market potential. There are...
