Elevating Digital Presence
for Tom’s Dairy Freeze

CLIENT

Tom’s Dairy Freeze
Food & Beverage · Retail

SERVICES

Social Media Strategy · Content Creation · Digital Advertising · Online Ordering Integration · Brand Development

Campaign Results at a Glance

Instagram Followers

%

Average monthly follower growth

Average cost per click

The Challenge

Since 1969, Tom’s Dairy Freeze has been a well-known local destination, recognized for its classic menu and nostalgic customer experience.

As consumer behaviour shifted increasingly toward digital discovery and convenience, the business needed to strengthen its online presence while preserving the brand’s established identity.

Key objectives included:

Refresh and strengthen the brand’s digital presence
Increase engagement across social media platforms
Attract new customers while maintaining long-standing loyalty
Introduce more convenient digital ordering options

The Challenge

Since 1969, Tom’s Dairy Freeze has been a well-known local destination, recognized for its classic menu and nostalgic customer experience.

As consumer behaviour shifted increasingly toward digital discovery and convenience, the business needed to strengthen its online presence while preserving the brand’s established identity.

Key objectives included:

Refresh and strengthen the brand’s digital presence
Increase engagement across social media platforms
Attract new customers while maintaining long-standing loyalty
Introduce more convenient digital ordering options

Our Strategy

We developed a digital strategy focused on balancing brand heritage with modern customer expectations, combining content, advertising, and practical digital tools.

Social Media Content & Storytelling
We created consistent Instagram content highlighting menu items, seasonal offerings, and the brand’s nostalgic identity, helping translate the in-store experience into a digital format.
Audience Growth & Engagement Strategy
A structured posting and content approach was used to improve visibility, increase engagement, and steadily grow the audience over time.
Online Ordering Integration
An online pick-up system was introduced to improve customer convenience and streamline ordering for both new and returning customers.
Seasonal Paid Campaigns
Paid advertising campaigns were deployed around peak seasons and opening periods to increase reach and drive both in-store and online traffic.

Strategic Impact

Modernized Digital Presence Without Losing Brand Identity
Tom’s Dairy Freeze strengthened its online presence while maintaining the nostalgic character that defines the brand.
Strong Audience Growth
The Instagram account grew to 18.4K followers, supported by consistent content and engagement-focused strategy.
Efficient Paid Media Performance
Campaigns achieved an average cost per click of $0.48, reflecting strong targeting and campaign optimization.
Consistent Monthly Growth
Follower growth averaged 20% month-over-month, indicating sustained interest and engagement.