A Toronto Social Media Agency for Brands That Want a Plan First
Social Know How® is a strategy-led social media agency serving Toronto and the GTA from Vaughan, Ontario. We have run social media strategy, content and paid campaigns for more than 250 brands since 2014, and 50+ political campaigns alongside them.
Toronto has no shortage of agencies that will post for you. Far fewer will tell you what to post, why, and what it is supposed to produce. We do the strategy first, then execute against it, then report on it in numbers you can take to a board.
What we do for Toronto brands
Social media strategy
Positioning, audience, channel mix, content pillars and a measurement framework. This is the cornerstone of every engagement and the thing most agencies skip.
Social media management
Full management of your channels, from content production through community management and monthly reporting. Built and reviewed by a senior team, not passed to juniors.
Paid social advertising
Meta, Instagram, LinkedIn and TikTok. We build campaigns that report in leads and revenue, not reach. Ad spend is billed direct to you with no markup.
Video and performance creative
In-house video and photo production led by our Creative Director. Creative built for the platform it runs on, not repurposed from a brochure.
Marketing automation and lead nurturing
The part most agencies leave to you. We connect the campaign to the CRM, the follow-up sequence and the reporting, so a lead does not go cold while someone gets around to it.
AI-enhanced optimization
AI accelerates research, testing and reporting. People still lead the strategy and sign off on every deliverable.
Strategy-led means something specific
It means we will not take a retainer to execute a plan we think is wrong. Every engagement opens with a strategy session that defines the business goal before anyone opens a design file. If the honest answer is that you need a better offer rather than more content, we will say so.
It also means one connected system instead of disconnected services. Strategy, creative, paid media, automation and reporting are built to work together, which is where most of the waste in a marketing budget actually hides.
Industries we know
Real estate and development, senior living and healthcare, construction and home building, franchises and multi-location brands, professional services, food and beverage, and political campaigns. Recent work includes Primacare Living Solutions, Intercity Realty, Upperview Homes, Redberry Homes, Chart Construction Management and Accessible Daily Living.
Common questions
How much does a Toronto social media agency cost?
Social media management typically runs $3,500 to $12,500 per month for a managed retainer. Paid social management runs $3,000 to $12,500 per month depending on ad spend and channel count. Strategy sessions start at $2,500. Full ranges for every service are on our social media marketing pricing page. Ad spend is billed direct to you and never marked up.
Are you actually in Toronto?
Our office is in Vaughan, about 30 minutes north of downtown, and we work across Toronto and the GTA. Being just outside the core is why our rates are what they are.
Do you work with in-house marketing teams?
Frequently. Roughly a third of our clients have an internal marketing person or team and bring us in for strategy, paid media or production capacity they do not have. We are comfortable being the specialist rather than the whole department.
How is this different from hiring a social media manager?
A single hire gives you one skill set and one point of failure. An agency retainer gives you strategy, creative, paid media, automation and reporting for roughly what one mid-level salary costs. If a single hire genuinely is the better answer for your stage, we will tell you that on the call.
What does the first month look like?
Strategy session and audit, then the plan, then the build. We work in five-week production cycles with monthly reporting, so you always know what is happening and what it produced.
Talk to us
Social Know How®
7675 Highway 27, Unit 25B
Vaughan, ON L4L 4M5
Phone: (416) 930-6581
Email: info@socialknowhow.com
Serving Toronto, North York, Etobicoke, Scarborough, Vaughan, Markham, Richmond Hill, Mississauga and Brampton.
Frequently asked questions
What should 'social media agency Toronto' actually include?
At minimum: strategy, content, paid media management and monthly reporting you can read in five minutes. If an agency using that phrase cannot explain what a lead cost last month, keep looking. We report registrations, calls and cost per result, not just posts published.
If you are not physically in Toronto, how do you manage a Toronto account well?
The same way any senior team runs client work: a strategy session up front, scheduled reporting, and direct access to the people doing the work instead of an account manager relaying messages. Vaughan is about 30 minutes from downtown Toronto, close enough for in person meetings when they matter. Most of the actual work, strategy, content and paid media management, does not depend on which side of that drive we sit on.
Why would a Toronto brand choose a Vaughan agency over a downtown shop?
Mainly access and cost. We are a small, senior team, so you work directly with the people doing the strategy and the creative, not an account manager relaying messages. Our pricing is published rather than quoted case by case, and ad spend is billed straight through with no markup. Being based in Vaughan instead of downtown is part of how we keep it that way.
Do you actually understand Toronto's market, or is this a generic approach applied to a bigger city?
We built our approach on real estate and development, construction, senior living and healthcare, food and beverage, and political campaigns, industries with a heavy presence across Toronto and the GTA. Recent work includes Primacare Living Solutions, Intercity Realty, Upperview Homes, Redberry Homes, Chart Construction Management and Accessible Daily Living. The strategy session at the start of every engagement is what keeps the work specific to your business, not a template applied to your city.
What is your actual track record?
250 or more brands served since 2014, more than 50 political campaigns, an 11 year relationship with our longest running client, and a 5.0 rating across more than 60 Google reviews. Those numbers are published on this site, not just in a pitch deck.
Do you run our ad spend through your own accounts?
No. Ad spend for Toronto campaigns is billed straight through your own ad accounts and we never mark it up, the same policy we apply everywhere we work. It keeps the incentive on performance instead of on how much you spend.