Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher audience’s reach, the more chances for conversion. As it stands now, Instagram is the sixth most visited website. Users spend at least 30 minutes browsing on Instagram alone. The activities vary from […]
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We have seen strategies and tactics with excellent results in the past year. These same strategies are likely to have the same effect in the future! Today we are going to cover five digital marketing trends that are becoming the general direction that digital marketing is going toward in 2022! 1. Focus on User Intent
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Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers. These are easy to create and implement, making them a potent marketing tool for efficiently finding high-converting users. Facebook Lookalike Audiences are a definite game-changer. To create it, you first need to choose a source
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In a previous post, we covered why you should create a Facebook Group for your business. Now that you have created a Facebook Group make sure that you share it with the people you want to invite. As a business, you need to recognize that there are multiple touchpoints you can tap into to inform
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In our previous post, we covered Facebook communities and how to get followers. Running a Facebook contest is a strategy you can use to generate buzz around a product or a brand. It’s an effective method to get likes and gain more followers. What’s more, Facebook contests are budget-friendly since you can choose your budget
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Did you know that brands have an opportunity to build fan communities on Facebook? Facebook recently changed its algorithm; the newsfeed now prioritizes “posts that spark conversations and meaningful interactions between people.” This update also includes posts from Facebook Groups for Business. If you’re not using Facebook groups for business, there is no better time
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What is Social Media Management? Social media management is creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok. Social media is an integral part of the business environment. Did you know that 3.2 billion people use social media around the world? And 44.8 %
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We all want to get the best out of our Facebook Marketing Campaign, but we often encounter many barriers. Some marketers have the knowledge but lack the budget, and others have the budget but lack the strategy. Thankfully, there is a variety of Facebook marketing tools out there to help you out! In this post,
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Shopify saw a rush of new businesses using its platform. The increase in users resulted in net income soaring to US$1.12 billion for the period that ended March 31, 2021. A lot of Shopify’s success is partly due to Instagram’s rapid rise in Social Commerce. Instagram’s use as a primary tool for sharing photos to
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We all want to be recognized and be given validation. Brands and influencers on social media yearn for the coveted blue checkmark. This sought-after verification on Instagram shows that you own brand presence on the platform and create trusted content. Securing a verified badge on Instagram is not a simple feat, and only a few
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