Why You Should Create a Facebook Group for your Business

Did you know that brands have an opportunity to build fan communities on Facebook?  Facebook recently changed its algorithm; the newsfeed now prioritizes “posts that spark conversations and meaningful interactions between people.” This update also includes posts from Facebook Groups for Business.  If you’re not using Facebook groups for business, there is no better time …

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7 Reasons to Hire a Social Media Manager

What is Social Media Management? Social media management is creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok.  Social media is an integral part of the business environment.  Did you know that 3.2 billion people use social media around the world?  And 44.8 % …

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The Evolution of Social Commerce and Why It’s Here to Stay

Shopify saw a rush of new businesses using its platform. The increase in users resulted in net income soaring to US$1.12 billion for the period that ended March 31, 2021.  A lot of Shopify’s success is partly due to Instagram’s rapid rise in Social Commerce. Instagram’s use as a primary tool for sharing photos to …

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How to get Instagram Verification for your Brand 2021

We all want to be recognized and be given validation. Brands and influencers on social media yearn for the coveted blue checkmark. This sought-after verification on Instagram shows that you own brand presence on the platform and create trusted content.  Securing a verified badge on Instagram is not a simple feat, and only a few …

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