Six TikTok Marketing Strategies You Can Start Using For Your Brand

In September 2021, TikTok celebrated reaching 1 billion monthly active users. Although Gen-Z initially dominated TikTok, many millennials have quickly adopted it worldwide.  TikTok still feels like a bit of a mystery to marketers. But, the reality is that if you own a business, TikTok Marketing can be an excellent channel for your brand.  This […]

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5 Digital Marketing Trends That Will Continue in 2022

We have seen strategies and tactics with excellent results in the past year. These same strategies are likely to have the same effect in the future!  Today we are going to cover five digital marketing trends that are becoming the general direction that digital marketing is going toward in 2022!  1. Focus on User Intent

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Facebook Lookalike Audiences: What you need to know

Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers. These are easy to create and implement, making them a potent marketing tool for efficiently finding high-converting users.  Facebook Lookalike Audiences are a definite game-changer.  To create it, you first need to choose a source

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Why You Should Create a Facebook Group for your Business

Did you know that brands have an opportunity to build fan communities on Facebook?  Facebook recently changed its algorithm; the newsfeed now prioritizes “posts that spark conversations and meaningful interactions between people.” This update also includes posts from Facebook Groups for Business.  If you’re not using Facebook groups for business, there is no better time

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7 Reasons to Hire a Social Media Manager

What is Social Media Management? Social media management is creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok.  Social media is an integral part of the business environment.  Did you know that 3.2 billion people use social media around the world?  And 44.8 %

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