Facebook Ads

Facebook Ads

Facebook Lookalike Audiences: What you need to know

Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers. These are easy to create and implement, making them a potent marketing tool for efficiently finding high-converting users.  Facebook Lookalike Audiences are a definite game-changer.  To create it, you first need to choose a source …

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Social Know How: A Facebook Marketing Agency Partner and Your Partner in Success

 As we move in to the new year, we are happy to be celebrating 1.5 years as a Facebook Marketing Agency Partner, and, as such, Social Know How is your partner in social media marketing success. The Facebook Marketing Expert program is available to select advertisers by invitation only, which means that Social Know How …

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Social Media Ads: The Must-Have for Your Business

Many businesses and brands have a social media presence as part of an overall marketing strategy but advertising on those platforms has become a must as customers are finding products and services through social media ads.  This means that companies should be implementing promotional strategies for social media particularly on platforms such as Facebook and …

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Facebook Ads: Here’s What You Should Be Asking

Social media has brought about an evolution in marketing providing businesses and brands with greater opportunities to target their audiences online. One such advancement is the ability to advertise on Facebook which presents huge market potential.  There are 1.23 billion people logging onto Facebook everyday with 1.15 billion of them being mobile users. That’s a …

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