Six TikTok Marketing Strategies You Can Start Using For Your Brand

In September 2021, TikTok celebrated reaching 1 billion monthly active users. Although Gen-Z initially dominated TikTok, many millennials have quickly adopted it worldwide. 

TikTok still feels like a bit of a mystery to marketers. But, the reality is that if you own a business, TikTok Marketing can be an excellent channel for your brand. 

This post will cover Six TikTok marketing strategies you can start using for your brand. 

What is TikTok? 

TikTok is a fast-paced app. Once you log into the app, you see a video at the top feed. The videos you see are curated around your interests and the type of videos you interact with the most. Interaction can take place as a comment, like, or a follow. If you see something you dislike, keep scrolling up to see more videos. 

The videos are usually between 15 seconds and one minute. Late last year, TikTok increased the length to 3 minutes. 

You can be a viewer or create your videos. You have access to a robust list of effects to make your videos and participate in various trends on TikTok. 

Why TikTok Marketing? 

Businesses of all sizes are encouraged to grow their brands through creative content and storytelling. 

TikTok for Business Ads Manager empowers businesses of all sizes to reach their ideal customers on TikTok through a simple interface. With incredible creative tools and features, it’s now easier than ever to start marketing on the platform.

TIKTOK FOR BUSINESS OFFERS: 
  • Creative tools – Tell your story using TikTok’s creative tools. Brands can represent the most authentic version of their brand. 
  • Flexible budgets – TikTok Ads manager allow businesses to adjust their spending at any time. 
  • Performance targeting – intelligent targeting enables businesses to discover and engage new audiences. 
Six TikTok Marketing Strategies You Can Start Using for Your Brand.
1. Use Hashtags 


Hashtags contribute primarily to the content that lands on the TikTok For You page (FYP). The trending hashtags are gathered in the app and displayed on the discover page, so it’s important to pay attention to these keywords when using TikTok for a marketing campaign. 

Although some users throw any trending hashtag into the caption of their TikTok video, this is not the best practice. Instead, you’ll want to be selective about which hashtags you choose to use. Do some research and see how other videos under the same hashtag are using it, and also take note of trends that you can recreate to show your unique brand. 

2. Know Your Audience 


The TikTok audience is much younger than many other social media platforms. 


The primary audience on TikTok is Gen Z’ers. Gen Z’ers are considered trendsetters. If you want to market toward this group of individuals, you’ll have to keep a few things in mind: 

  • Keep it casual – Don’t try too hard to sell your brand. Instead, make it seem as though your brand is already trendy. Keep marketing tactics effortless, cool, and authentic. This will help you build an ethos that resonates with the younger generation. 
  • Keep it quick – The whole point of TikTok is that it’s fast and to the point. Keep it simple, keep it short, and keep your viewers from scrolling onto the following video. 
  • Keep it up to date – Your campaign shouldn’t consist of outdated trends, memes, and pop culture references. It’s crucial to have a team who can dedicate their time to staying fresh with trends. 
  • Keep it sustainable – Gen Z is more eco-conscious than other generations. It doesn’t hurt to focus on sustainability and products with a smaller carbon footprint. 
3. Reach Out to Influencers 


You can reach out to popular creators if you want to maximize your visibility; you’ll want to reach out to a content creator who has already built up a large following. 


Rather than putting out a marketing campaign on its own, it’s advised that brands create deeper relationships with more significant content creators. One of the best ways to do this is by sending out PR packages. 


PR packages are an easy way for influencers to try new products and promote them to their audience. Many content creators will negotiate with brands to receive these packages. In return, creators will do ads and unboxing videos to show off the products. 

4. Use Effects 

One of the more unique aspects of TikTok is its library of different visual effects. While these may seem unrelated to marketing, they can be used as a powerful tool for gaining views. 

Did you know that you can click on the effect when you see a video with an interesting effect? From there, you’ll be taken to a new page full of other videos that have used the same effect. Many users will see interesting thumbnails and find themselves clicking on other videos in the collection. 

If your brand can get a video on one of these discover pages, it can increase the views through this method alone. 

5. Use Humor 

Humour is one of the most effective strategies you can use in your TikTok marketing campaign. Many users will continue watching a branded video if the narrative is interesting enough and makes them laugh. 


Brands can incorporate relatable, down-to-earth humour into their videos to gain a larger viewing. 

6. Engage with Other Users

Just like other platforms, if you make an effort to connect with other users, you’ll have an easier time building a substantial following. 

You can try the following tips: 

  • Follow more users, especially celebrities and content creators. 
  • Leave unique, interesting, or funny comments on other users’ videos
  • Like other users’ videos
  • Stitch other users’ videos, or encourage followers to stitch your videos
  • create a trend, or recreate a trend started by other users
  • Tag other users in videos and comments (when appropriate) 
Final Thoughts 


In this post, we provided a brief introduction to TikTok Marketing. 


Yes, TikTok is still very new to the market and many brands are still adapting to it. However, it’s influence is undeniable. 

Are you using TikTok for your business? 

Perhaps now it’s the time to start! 

Social Know How can help you get started with your Social Media Campaign. Whether it’s TikTok, Instagram, Facebook, or Youtube. We have you covered! 

Contact us today to learn how we can help you! 

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