The Instagram algorithm is a topic of much debate. Some people argue that it exists at all, while others think it’s just a myth or simply an excuse for the company to stay tight-lipped about how their system works. But if you want to understand Instagram, you’ve got to understand the algorithm—so let’s take a …
You’ve tried it all – Instagram marketing, cold emailing, Facebook engagement – now its time to spruce things up with Instagram Sponsored Posts! The purpose of posting on social media is to increase your conversion rate and boost revenue, presented in a perfect package with persuasive copy and a pretty image. And if …
Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher audience’s reach, the more chances for conversion. As it stands now, Instagram is the sixth most visited website. Users spend at least 30 minutes browsing on Instagram alone. The activities vary from …
Having a good understanding of your data on Instagram can inform the content you create to reach new customers. Data is king! One of the best ways to reach your social media goals is to implement a data-driven content strategy. Check out how you can use tools like Instagram Insights to inform your content strategy. …
Instagram is one of the most used social platforms in the world, and if you plan on marketing digitally, it’s a must that you have an Instagram presence. Creating a legitimate following to convert or retain customers takes commitment, creativity, and understanding of the Instagram community and knowledge of how to leverage Instagram tools. In …
With over one billion active users, Instagram has quickly become one of the most popular social networks. Many small businesses- from hair salons to restaurants have been quite successful thanks to Instagram. They have found a community who like, comment, and share their content. This in turn helps bring in new customers. Today we will …
More than one billion people use Instagram every month! Ninety percent of them follow at least one business! What was once a photo-sharing app is now an important tool for your business. On Instagram, brands can run fundraisers using Instagram Live broadcasts, open shops from profiles and people can book reservations all from their Instagram …
Tips for Planning and Creating Content for Instagram Read More »
You can promote your brand, reach new people and engage your audience with Instagram Reels. Instagram Reels is a content format that allows you to create and share short engaging videos. What’s the difference between Instagram Reels and Instagram Stories? Unlike Instagram stories, Instagram Reels don’t disappear after 24 hours. In this post, we will …
Apple recently announced changes with IOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel. Businesses that advertise mobile apps and those that optimize, target, and report on the web conversion events from any of our business tools will be affected. As part of their …
How does the iOS update affect Facebook and Instagram ads Read More »
Now that you have garnered followers on Instagram it is time to effectively and efficiently manage them. Managing Instagram followers means: *Note* managing Instagram followers doesn’t mean trying disingenuous strategies like Instagram automation or buying followers. Whether you are starting out on Instagram or already have a large Instagram following, it’s important to develop these …
Ten Tips to Managing Your Instagram Followers Effectively and Efficiently Read More »
