Introduction Facebook is redesigning its news feed, and it could have profound implications for marketers. In addition to new features designed to make the platform more useful and intuitive for all users, Facebook has made a decision to emphasize its value as an important source of news over its ability to deliver highly-targeted advertising messages. As …
One of the most significant tools for many marketers is LinkedIn. You have a ton of new or better ways to connect with your audience, make connections, and share your content and company updates with the help of the most recent LinkedIn features. There are ways to help, whether it’s your own material, fantastic content you …
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Social Know How is a marketing agency specializing in social media strategy, content creation and management, paid ad campaigns, email marketing and analytics. We work with clients to create customized strategies that help them achieve their digital goals. At Social Know How, we Plan, Optimize, Execute, and Manage your online presence to help YOU accomplish …
Facebook lead ads are one of the most effective ways to get people to sign up for your services and connect with you on social media. But they can be tricky to use, so it’s important that you understand how they work and why they’re worth your time. In this article, we’ll answer all your …
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A digital marketer is only as good as the tools he uses to optimize his marketing strategy tenfold. We bet you’ve heard that thousands of times. But it is important to realize that these tools allow you to scale your business, collaborate with your team, and get a better understanding of your customers. They also …
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Let’s face it — a lot of marketing out there today is plain noise. Social media is as complicated as ever, and no strategy can be deemed “right” or “wrong” There is no “one-size-fits-all” solution for your organization’s digital marketing needs, and why should there be? You’re unique, so why shouldn’t your online presence be …
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A lot of business owners and entrepreneurs often confuse marketing to be the same as advertising. The terms are often used interchangeably but they are actually two separate things with different goals. However, many businesses choose to use both marketing and advertising as part of their overall marketing strategy. Marketing vs Advertising Marketing is a …
If you’ve ever wondered what in the world Google My Business is, or why it’s so important, you’ve come to the right place. In this world of digital jargon, “Google My Business” holds true to its name and is as simple as can be — it is literally putting your business on Google. What is …
LinkedIn is a professional social networking site that allows people to connect with others in their industry, find new opportunities, and share content. It is a powerful tool that can help you grow your business. It’s no wonder that it’s the most popular social media platform for professionals. LinkedIn offers many different marketing solutions for …
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If you’re running a business and not on social media, you’re missing out on a lot of marketing opportunities. Social media allows your brand to connect with customers, build awareness and trust, increase traffic to your site, and even conduct some market research. If you need help figuring out how to get started with social …
