Social POEM

Social Know How is a marketing agency specializing in social media strategy, content creation and management, paid ad campaigns, email marketing and analytics. We work with clients to create customized strategies that help them achieve their digital goals.

At Social Know How, we Plan, Optimize, Execute, and Manage your online presence to help YOU accomplish your marketing goals.

That’s our Social POEM, a proven four step formula for digital marketing success!

We learn about your business’s goals and create a plan to help you achieve them.

  • Understand the business goals and objectives.
  • Understand the target audience.
  • Understand the competition.
  • Understand the target channels.
  • Understand the target content (including copy, visuals, and video).
  • Understand the time frame for your goal(s) to be achieved or met (i.e., by when you want something done).
Post engaging content that will build awareness for your company and help keep you top of mind for your target audience.

When creating content, it’s important to remember that you’re speaking directly to your audience. Because of this, we will always make sure that the content we create for you is engaging, relevant and consistent. In addition to these qualities, the quality of your social media posts should also be:

  • Consistent
  • Easy to understand
  • Updated with the current trends
  • Easy to apply to their own professional and personal lives
Analyze data to optimize your digital strategy and make sure your social marketing is achieving its objectives.

Data analysis helps us understand where we stand, and what we can do to be better. We will analyze your social media data to see how well your social marketing is doing. We then use this data to optimize our approach and make sure you are getting the most out of your social media marketing.

Manage your social media channels with daily posts, conversations, and community management.

Social media management is a way to keep your brand in front of customers, drive traffic to your site and generate leads. Social media managers use social networks like Facebook, Twitter and LinkedIn to connect with their audience. They also manage company pages where people can engage directly with the business or brand.

It’s important that businesses have someone who can handle all the day-to-day tasks that come with managing social channels: creating content (posts), responding to customer questions or concerns and working on community management initiatives. It’s a full-time job. Our social media managers use various tools such as Hootsuite or Sprout Social so they can keep track of all conversations happening around your company’s profile on each platform you’re active on in real time.

Man planning a social media marketing strategy
Let Social Know How do the work so you can focus on running your business

As a product or service provider, you are constantly connected to social media. It’s an unavoidable part of your day-to-day operations, from updating your website to sharing content on social media.

Social media can be a powerful marketing tool when used correctly. But the constant need for upkeep can quickly turn into endless hours scrolling through your feed and posting updates—hours that could be better spent doing other tasks like servicing customers or working on new projects.


If you are looking for a partner to manage your social media marketing, let’s talk! Fill in the form to schedule a call with us and get your FREE social media assessment!

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