Facebook, the world’s largest social media platform, is a great way to reach your audience. As of June 2019, the platform had 2.7 billion monthly active users worldwide (and almost 1 billion in the US alone). But if you want to grow your YouTube channel or an Instagram account on Facebook, here are some tips from the Social Know How Marketing Team!
1. Focus on videos and live streams
- Videos are a great way to engage your audience and bring them closer to your brand.
- Live streams are a valuable tool for connecting with your audience in real-time, allowing you to have an immediate conversation or Q&A or promote live events.
- Videos and live streams are more likely to be shared, watched for longer, and viewed by a wider audience than static content—which means they’re more likely to drive engagement and activity on Facebook.
2. Post regularly
It’s essential to post regularly, but not too frequently. The best strategy is to post at the same time every day, so your followers can expect that content from you will be available around the same time each day.
However, if you’re posting multiple times per day, your audience may not know when it’s safe for them to check back in. If you’re only posting once a day or less often than that, then some people probably won’t see your content at all because they don’t have time to check in on Facebook as often as other users do (or just because they aren’t actively watching their News Feeds).
Therefore: try finding a balance between posting consistently and frequently enough that people can save some of those posts for later viewing/sharing but not so much that it starts feeling spammy or annoying for those who don’t want their feed inundated with updates from creators like yourself!
3. Connect with your audience
- Respond to comments and messages. You might not have time to respond to every single word or message, but at least acknowledge them with a quick “thanks!” or “sorry for the delay.”
- Use hashtags to connect with other creators. Tags like #influencermarketing and #marketing will help people find your content in the sea of Facebook posts. In contrast, tags like #bloggerlife and #contentcreator can help you find others in your field who are posting similar content.
- Ask questions to get feedback on what works and what doesn’t work for your audience — this is especially helpful if you see poor engagement rates on one particular piece of content (or type of post). You can use Polls on Facebook and Instagram polls if desired; add them to a post’s description section before publishing, so they appear at the end of any videos posted from that point forward.
4. Optimize for mobile
Optimizing your content for mobile is the most important thing you can do for your content. That means having a responsive website and ensuring you use the Facebook mobile app and mobile website to promote your content.
You should also monitor how people consume your content on Facebook via Page Insights, which will tell you how many people are seeing each post in their News Feeds and on different devices.
Building a solid community of followers and regularly interacting with them is essential.
One of the most important things to do as a creator is to build a strong community of followers and then regularly interact with them. This can be done through Facebook posts, comments on your content, or even videos in your live streams. If you have an email list, use it as well! Email campaigns are one of the most effective ways to reach out to your existing fans from time to time.
You may also want to consider using social media management tools like Buffer or Hootsuite if you don’t want to spend too much time managing each post yourself. These tools will allow you to schedule posts in advance, so they’re published at optimal times throughout the day (or night).
Conclusion
We hope this guide has given you new ideas for creating content and interacting with your audience. It can be challenging to build a strong following on social media, but it’s important to remember that consistency is critical. With consistent posting, you’ll be able to see actual results in a short amount of time! If you’re still unsure how to get more engagement on Facebook, talk to our team at Social Know How to learn the best strategies!
