Are you one of those people who are suspicious of Artificial Intelligence and its consequences? Well, you should not be. Artificial Intelligence is the future of SEO, and there is no denying it. As a marketer, it is time we all embrace AI and the perks it brings along with it.
Websites with “high domain authority with lots of links pointing to it but subpar content will be most vulnerable to Google’s AI advancements,” according to Larry Kim, inventor of WordStream. The role of AI in Search Engine Optimization is going to play a pivotal role in digital marketing as well as the entire internet space.
AI is revolutionizing SEO with deep learning and natural language processing, hence making search engines smarter than ever. Marketers, its time to catch up!
Is Your Visual Content SEO Optimized?
The world of visual content is growing. Brands are investing more heavily in creating and promoting video, images and infographics because they work. Visual content is more popular than ever, and it’s easier than ever to get your hands on the tools needed to create it—and that means you can use these assets as part of your SEO strategy as well.
The reason visual content works so well for SEO is simple: People like looking at pictures. They’re easy to digest, fun to share on social media, and they help you stand out from the crowd. When you use visuals in your content marketing strategy, audiences can easily remember what they read or see. It immediately grasps their attention and may get them hooked, if your content is well presented.
Visual content helps engage with your audience better than plain text does by making them feel like there’s a person behind each piece of advice being given—which makes them trust what you’re saying even more so! People like to see the human side of brands, and visual content does just that!
Quality and Relevance of Your Content
Quality and relevance are the new ranking factors, and they’re only going to get more important as time goes on. In order to rank, you need to create content that is valuable for your readers. This means that you need to focus on creating content that solves their problems, or at least helps them figure out how to solve their problems better.
There’s no doubt about it: this is hard work! But there’s a reason why it’s worth doing: quality content will help you rank in the future. It also gives people who read your posts an incentive—the promise of information—which makes them more likely to share what they’ve read with others. That way when someone searches for something related but different than what was posted before by another company/person within their network or online community, then maybe some shares will happen organically as well (i.e., without having paid money).
Get More Selective with Your Link Building
A lot of SEOs have been burned by bad link building, and most of them have learned their lesson. Many are starting to realize that quantity wasn’t always the best way to go about it in the first place. In fact, if you’re not careful, you may find yourself spending more time on link building than actually producing content for your site!
But don’t worry – there’s a solution! Instead of being too aggressive with your link building plan and getting swept up in the hype surrounding “link wheel” and “article submission” strategies (which we all know never work), focus on quality instead of quantity. This means spending time vetting websites that would provide value when they are linked to yours; after all, nobody wants to be associated with low-quality sites or spammy blogs just because they were willing to accept any old link. Consider whether or not your content lends itself well enough for it to be included in someone else’s blog post or resource page (or whatever else they may want) before engaging them directly.
Going beyond web optimization
Over one-fourth of consumers only use smartphones on an average day, according to a Google study, and 40 percent of searches are now conducted on mobile devices. As a marketer, you run the risk of losing out on a quarter of your potential audience if you don’t optimize how your brand is reaching customers on mobile. Ensure your content is optimized for mobile search and also voice search.
As new technology grows in the SEO world, we need to be aware of it.
AI is a big part of the future of SEO, and here’s why:
AI will be able to do more than just optimize your content. The key is to understand how the technology works and how it affects your business. If you know what kind of content people like to see on social media, then you’ll be able to create more of that type of content on search engines as well. In short: You need AI in order to succeed with SEO today!
If your company needs help rebuilding an SEO strategy, talk to one of our experts today!
