If you’ve ever wondered what in the world Google My Business is, or why it’s so important, you’ve come to the right place. In this world of digital jargon, “Google My Business” holds true to its name and is as simple as can be — it is literally putting your business on Google. What is […]
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Digital Marketing is an exciting field that ignites the fuel in you to learn something new every single day. Today, we discuss Search Intent Social Advertising, a form of digital marketing that allows advertisers to target consumers based on their search intent. Search intent social advertising is a form of digital/social media advertising that uses
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There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social. In this post, we will discuss the difference between Search Engine Marketing and Social Media Marketing. Should we invest in one marketing strategy more than the other? Why are
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In 2006 the Oxford English dictionary recognized Google as a verb amidst its pages. More than a word, Google has become a way of life. It’s no wonder then, that utilizing this search engine can be incredibly beneficial to business. Consumers rely heavily on Google, particularly when looking for local goods and services which is
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Google Analytics (GA) has become the benchmark when it comes to measurement of success in the world of online marketing. One of the first things a company or brand wishing to work with a blogger or influencer requests is information on their Analytics. This is due to the fact that GA has become a powerful
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10 Reasons Why Social Media Marketing Makes Good Business SenseBeing at the top of your game in business means staying on top of what is current and relevant in the market, and that means using social media as part of your marketing strategy. Social media is the marketing tool of the millennium and if you
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