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Search Intent Social Advertising 101

Digital Marketing is an exciting field that ignites the fuel in you to learn something new every single day. Today, we discuss Search Intent Social Advertising, a form of digital marketing that allows advertisers to target consumers based on their search intent. Search intent social advertising is a form of digital/social media advertising that uses …

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What is the difference between Social Media Marketing and Google Marketing?

There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social.  In this post, we will discuss the difference between Search Engine Marketing and Social Media Marketing.  Should we invest in one marketing strategy more than the other?  Why are …

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Google, Can You Create my Google My Business Profile?

In 2006 the Oxford English dictionary recognized Google as a verb amidst its pages.  More than a word, Google has become a way of life. It’s no wonder then, that utilizing this search engine can be incredibly beneficial to business.  Consumers rely heavily on Google, particularly when looking for local goods and services which is …

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10 Reasons Why Social Media Marketing Makes Good Business Sense

10 Reasons Why Social Media Marketing Makes Good Business SenseBeing at the top of your game in business means staying on top of what is current and relevant in the market, and that means using social media as part of your marketing strategy. Social media is the marketing tool of the millennium and if you …

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