HOW TO MEASURE SOCIAL MEDIA R.O.I. Here’s a question we often receive about gauging success with social media: How do you measure return on investment (R.O.I.) with social media marketing? In this blog, we are going to walk through how you can accurately measure that success and reach out to find the resources possible to […]
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Facebook and Instagram ads: Should you boost that post or create an ad campaign? Advertising your business on Facebook and Instagram can be a great way to get your brand noticed and bring in new opportunities. The question is, should you boost a post or create an advertising campaign? What is the difference between the
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Debunking 3 Social Media Marketing Myths While Social Media continues to escalate in popularity, its positive reputation is also accompanied by a few false myths. Let’s debunk a few of these misconceptions together. Here are the top three myths associated with Social Media marketing for businesses. You MUST be on every platform and post regularly
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Video is king: Ways to incorporate more video content in your social media strategy As people, we want to be engaged and entertained. With social media, the content you post works just like a first impression would. If a post doesn’t grab your attention within the first second of seeing it while scrolling through your
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Making Sense of Instagram’s Algorithm Algorithms on social media can be confusing, especially when it comes to who’s going to see the content you post and when. With Instagram, the social network recently changed its algorithm in an effort to be more transparent with the average user’s audiences, filtering through more personal connections and brands
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When it comes to online advertising, Facebook appears most prominently and for good reason. It is a cardinal rule of advertising to target your market in order to increase your return on investment and this social media is known for its effectiveness in doing just that. It is extremely effective in target marketing because it
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It is a matter of fact that advertising is a necessary sales tool for business. In the digital era, advertising too has had to adapt to new technology and new outlets including social media. To maximize on those Facebook ad sales here are several tactics to employ: Retarget If you’ve already had visitors to your
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As we move in to the new year, we are happy to be celebrating 1.5 years as a Facebook Marketing Agency Partner, and, as such, Social Know How is your partner in social media marketing success. The Facebook Marketing Expert program is available to select advertisers by invitation only, which means that Social Know How
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A new year will soon be upon us and that typically means making resolutions and setting goals for the next 365 days that follow. Part of that goal-setting should be centered around your social media marketing, looking at trends for the new year and how to implement them as part of your strategy. Here’s what
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Are you a small business owner? Did you know that social media marketing can help grow your business? Social media as a marketing tool has the potential to build awareness, drive sales and grow your customer base and if you aren’t using this tool, here are some helpful tips to maximize on that potential. Planning
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