Author name: Elio Gatto

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Video is king: Ways to incorporate more video content in your social media strategy

Video is king: Ways to incorporate more video content in your social media strategy As people, we want to be engaged and entertained. With social media, the content you post works just like a first impression would. If a post doesn’t grab your attention within the first second of seeing it while scrolling through your […]

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Social Know How: A Facebook Marketing Agency Partner and Your Partner in Success

 As we move in to the new year, we are happy to be celebrating 1.5 years as a Facebook Marketing Agency Partner, and, as such, Social Know How is your partner in social media marketing success. The Facebook Marketing Expert program is available to select advertisers by invitation only, which means that Social Know How

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5 Social Media Marketing Tips for your Small Business

Are you a small business owner?  Did you know that social media marketing can help grow your business?  Social media as a marketing tool has the potential to build awareness, drive sales and grow your customer base and if you aren’t using this tool, here are some helpful tips to maximize on that potential. Planning

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Self-Promotion on Social Media: It’s Okay to Toot Your Own Horn

Self Promotion on Social Media: It’s Okay to Toot Your Own Horn The old expression about not tooting your own horn seems to be going by the wayside since the advent of social media. While it once may have been considered cache to “toot your own horn” the premise of this new media is social

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