A lot of business owners and entrepreneurs often confuse marketing to be the same as advertising. The terms are often used interchangeably but they are actually two separate things with different goals. However, many businesses choose to use both marketing and advertising as part of their overall marketing strategy. Marketing vs Advertising Marketing is a […]
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If you’ve ever wondered what in the world Google My Business is, or why it’s so important, you’ve come to the right place. In this world of digital jargon, “Google My Business” holds true to its name and is as simple as can be — it is literally putting your business on Google. What is
Google My Business 101 Read More »
LinkedIn is a professional social networking site that allows people to connect with others in their industry, find new opportunities, and share content. It is a powerful tool that can help you grow your business. It’s no wonder that it’s the most popular social media platform for professionals. LinkedIn offers many different marketing solutions for
The Ultimate Guide to LinkedIn Marketing for Small Businesses Read More »
If you’re running a business and not on social media, you’re missing out on a lot of marketing opportunities. Social media allows your brand to connect with customers, build awareness and trust, increase traffic to your site, and even conduct some market research. If you need help figuring out how to get started with social
You’ve spent a lot of time and effort building your business on Facebook and boosting your social media presence via Facebook Advertising and Social Media Marketing. You have a personal profile and maybe even multiple business pages. You’ve been trying to merge two or more pages together for more efficiency, but haven’t gotten anywhere. You
No More Struggle – Merging Your Facebook Pages Has Never Been Easier! Read More »
Spring is in the air, and so is a new festival that’s bringing a little bit of everything to you! Social Know How is proud to announce a media partnership with the prestigious 10th Annual Vaughan International Film Festival 2022! The Vaughan International Film Festival, headquartered in the neighboring city of Toronto, is a non-profit dedicated
10th Annual Vaughan International Film Festival 2022 Read More »
Digital Marketing is an exciting field that ignites the fuel in you to learn something new every single day. Today, we discuss Search Intent Social Advertising, a form of digital marketing that allows advertisers to target consumers based on their search intent. Search intent social advertising is a form of digital/social media advertising that uses
Search Intent Social Advertising 101 Read More »
You’ve tried it all – Instagram marketing, cold emailing, Facebook engagement – now its time to spruce things up with Instagram Sponsored Posts! The purpose of posting on social media is to increase your conversion rate and boost revenue, presented in a perfect package with persuasive copy and a pretty image. And if
The Ultimate Guide to Instagram Sponsored Posts Read More »
If you are just starting a social media advertising strategy, or if you are not well versed in it, it can be tempting to create and post your own ads. However, the truth is that Facebook advertisements require a level of expertise that not all businesses understand. Many of the companies we see trying to
Top 10 Problems When Managing Your Own Facebook Ads Read More »
There has been a definite shift in the way brands and businesses communicate and win the audience through social media platforms. New trends are always emerging and brands are looking for ways to attract a significant portion of the social media population. Social Know How is always on top of social media marketing trends! After
5 Social Media Marketing Trends to watch in 2022 Read More »
