The Ultimate Guide to Instagram Sponsored Posts

You’ve tried it all – Instagram marketing, cold emailing, Facebook engagement – now its time to spruce things up with Instagram Sponsored Posts!



The purpose of posting on social media is to increase your conversion rate and boost revenue, presented in a perfect package with persuasive copy and a pretty image. And if advertising on Instagram, you are not only delving into a multifaceted billion-dollar market but also guaranteeing a great engagement rate and influential activity. Considering its immense popularity, it isn’t a surprise that Instagram is the 7th most visited website, and 4th most used social media platform in the world, according to a recent study by SEMrush. One of the most effective ways for marketers to engage with potential customers is through Instagram Sponsored Posts.

What is an Instagram sponsored post?

An Instagram sponsored post is very much like an advertisement. A brand either uses Instagram’s ad inbuilt ad management tool and serves sponsored content to their target audience or reimburses an influencer with a significant following to for their promotion via a post. However, rule of thumb is that User Generated Content – text, video, images, reviews, etc. – goes a long way in boosting the value of a brand. It seems more authentic and relatable to the audience, especially if a product review comes from an influencer whose opinion they trust. In fact, a study by Hootsuite suggests that consumers are 2.4 times more likely to view user-generated content as authentic, rather than company-created content. Thus, Influencer Marketing, or Instagram Sponsored Posts are the modern-day gold-mine in which companies absolutely must invest to increase their online presence.

Getting started with Instagram Sponsored Posts


Instagram recently revealed that 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.

First and foremost, ask yourself 3 important questions.

1.       What are the age group, gender, demographic, interest that you are targeting?

2.       What type of engagement do you want on your post?

3.       Which influencer would you like to collaborate with?

Instagram, like many other social ad platforms, lets you target certain genders, age groups, places, hobbies, behaviors, and more. You may also create a bespoke or lookalike audience to show advertising to people who are similar to your direct list of prospects.

Promoted posts are designed to increase interaction on the original post by attracting those who are interested in that type of information. Only Instagram will see your sponsored Instagram posts. However, you may add an external URL to lead visitors to certain pages on your website. You can also use Instagram to generate visitors to your website by including a call to action (CTA) button. You use the ad system to run sponsored Instagram posts. This is where you’ll insert your CTA button and URL. This gives you complete control over your Instagram campaign and allows you to steer it to success. Instagram sponsored posts have adjustable price, are self-serve, and go live immediately. This tool gives you control over your Instagram campaign and allows you to lead it to success.

Finally, you must identify the right candidate to promote your content. There are multiple ways you can reach out to an influencer. You may reach out to them via email or DMs to inquire about paid sponsorship options. Some influencers would demand money in advance, while some may simply be willing to take free product samples in exchange for sponsored articles. You may begin putting up the branded sponsorship on Instagram once you and the influencer have agreed on the sponsorship’s scope and payout.

How do Instagram Sponsored Posts differ from Instagram Ads?
  • Sponsored posts shed light on the content you already have on your profile, whereas ads are created for a specific campaign you would like to run.
  • The goal of a sponsored post is to create engagement, and also leverage on the populrity of the influencer promoting your brand. Ads are utilized to create brand awareness, generate leads, and increase traffic.
  • With a sponsored post, you have the power to set a target audience based on age, location, interests, and more. An ad may target specific types of people, but its reach entirely depends on your campaign goals.
Its time to improve your engagement with Instagram Sponsored Ads

Instagram sponsored posts are a terrific method to increase interaction on your organic content, from likes to comments, saves, and re-shares. You’ll also get to display your products and services in front of those who are interested in your brand. If you need assistance getting started with Instagram sponsored posts, reach out to us online to learn more about how we can create engaging Instagram sponsored posts for your company!

PS: Your company could benefit immensely from a free social media assessment by a leading social media agency in Toronto. Contact us today!

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