5 powerful tools every Digital Marketer must know

A digital marketer is only as good as the tools he uses to optimize his marketing strategy tenfold. We bet you’ve heard that thousands of times. But it is important to realize that these tools allow you to scale your business, collaborate with your team, and get a better understanding of your customers. They also allow you to save time and make life easier for yourself as a marketer.


InVision is a design tool that allows you to create interactive prototypes. It’s great for mocking up screens, wireframing, and collaborating. InVision makes it easy for you to work with your team by allowing them to leave comments directly on your designs. This will help with collaboration, making work more efficient, and getting feedback from others on your concepts.


Canva is a boon to all marketers who may not be artistically gifted as they’d like. This is a free design tool that allows you to easily create beautiful graphics for your social media posts, emails, newsletters, and blog posts.

It’s incredibly easy to use and has a large library of templates you can use or customize. You can also choose from an array of images, fonts and icons that will give your content the professional look you need, and save templates that you often use for future reference!


Content scheduling tools like CoSchedule allow you to organize your projects based on their status, such as “to be published”, “in progress”, or “ready to publish”. With this tool, you no longer have to worry about keeping track of all your social media publishing timelines!

Hootsuite is another powerful content management tool that helps manage all your content in one place. This tool makes it easier for you to track current trends, understand your target audience, and support all your social media integrations. The icing on the cake is that they have a plethora of free courses and certifications to help you upskill and take your career up a notch!


This project management tool helps you stay on top of your tasks from the initial stages to the very end. Monday.com lets you see your entire workflow at once; so you can see where things are in progress or falling behind so when an issue arises, you can fix it before it becomes too big of a problem!

This tool enables you to assign and delegate tasks and see what your team is currently working on. It helps boost accountability and increase productivity.


Social media analytics dashboards like Google Analytics are a great way to keep track of your social media strategy. The software allows you to see what is working and what isn’t, it allows you to see what your competitors are doing, it also allows you to see what is trending and can help identify the best content for your audience. They provide you with the metrics related to engagement and help marketers optimize their campaigns. It is a great way to understand your audience and give them the content they desire to consume.


There are at least a thousand more tools that could be deemed fit for a skilled Digital Marketer but it all comes down to how you make use of them. You can take a horse to water, but can’t make them drink it, after all! Our team of Social Media experts would advise you to start with any one of the above mentioned tools and learn how to efficiently utilize them. Create, share, and inspire your audience with your work.

Psst! Did you know that your company could benefit immensely from a free social media assessment? Now you do! Contact us today!

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