Google Analytics (GA) has become the benchmark when it comes to measurement of success in the world of online marketing. One of the first things a company or brand wishing to work with a blogger or influencer requests is information on their Analytics. This is due to the fact that GA has become a powerful […]
Success by Numbers: The Power of Google Analytics Read More »
As with traditional media and forms of advertising it is important to have a plan, it is becoming increasingly important for businesses to also implement a social media strategy and plan in place. Social media is rapidly turning into a vital part of the modern marketing mix making a company’s presence online incredibly significant.The idea
7 Benefits of an Effective Social Media Marketing Strategy and Plan Read More »
Social media is one of the leading marketing tools available to businesses these days and managing it can be a full-time job. If you’re running a business, chances are, you don’t have the time (and sometimes even the expertise) to dedicate to it. One of the best ways to effectively manage this facet of business
6 Reasons to Outsource Social Media Management Read More »
“Succeeding in business is all about making connections” great words from a leading businessman, Sir Richard Branson. The best way to make those connections is by networking online through LinkedIn! LinkedIn is mainly used for professional networking. The average CEO is connected to 930 people on linked, with most others connected to 110. The more
4 Steps of Networking on LinkedIn Read More »
It is said that a picture is worth a thousand words however the power of the written word cannot be underestimated, particularly when it comes to crafting the perfect caption for Instagram. While the picture may capture attention, it is the written component that will promote engagement. With the new algorithms on Instagram, the photos
Caption This! Tips for Instagram Engagement. Read More »
Facebook is constantly evolving the way businesses can use their platform for long-term success in the marketplace. For the longest time, social media managers conducted their strategies with “likes,” “comments,” and “shares,” in mind for how successful a particular post or groups of posts were performing as part of a campaign. Based on those metrics,
Measure the Success of Facebook Marketing with a Pixel Read More »
With the tagline “Over 1 billion people. We’ll help you reach the right ones” Facebook has certainly identified itself as a leader when it comes to social media advertising. Advertising on Facebook gives businesses the opportunity to create custom content and share that content to a specific, targeted audience. This type of targeted advertising is
How Not to Run Your Facebook Ad Read More »
YouTube is one of the often ignored facets of a strong social media marketing campaign. As a platform, with approximately 5 BILLION videos watched daily, it has easily become the most popular destination for entertainment seekers on the planet. You know who’s among those going to YouTube daily for entertainment? Your target audience. Whether it’s
Are YOU Missing on YouTube? Read More »
“Three, Two, One and we’re Live”. Live video is gaining popularity as a source of information and entertainment and social media has facilitated live streaming with platforms like Facebook Live, Periscope, Instagram Live and YouTube Live. When utilized correctly, Live feeds can be powerful business tools, but it takes more than simply hitting the go
So you’ve got a phenomenal social media team and strategy in place you say? You’re going to roll out a huge campaign with phenomenal videos and images that will go viral almost instantly you say? I hear this from people from time to time and it always makes me wonder how they know for certain
Analytics: Use An Old Lesson & Get Results Today Read More »
