Tips for Planning and Creating Content for Instagram


More than one billion people use Instagram every month! Ninety percent of them follow at least one business! 

What was once a photo-sharing app is now an important tool for your business. On Instagram, brands can run fundraisers using Instagram Live broadcasts, open shops from profiles and people can book reservations all from their Instagram accounts. 

Coming up with concepts and content for Instagram can be a challenge. This is because not only does your Instagram content need to be relevant and interesting to your target audience – it also needs to look good! 

Instagram is highly visual and to be successful with your campaign, you need to use eye-catching and engaging content. 

In this post, we will cover what you need to do to plan and create content that captures your audience’s attention. 

Let’s start! 
1. Plan your feed content 

Creating content that ENGAGES, EDUCATES, or EXCITES your audience can help drive awareness and increase online sales for your business. It’s important to use captions to tell a story, starting with the most important message you want to convey. Mix up your creativity with images and videos. 

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2. Develop a Consistent Instagram Feed 

Creating a consistent look and feel for your Instagram feed can help you stand out from competitors while maximizing the benefits of social media. Make your brand more recognizable by establishing an aesthetic of your own, creating content in bulk, curating posts that inspire you, and archiving content that doesn’t fit in. 

You can establish a consistent Instagram feed following these four tips: 

  1. Establish a cohesive aesthetic – use a consistent color palette and filter.
  2. Create content in bulk to help maintain a similar look and feel.
  3. Create mood boards using saves 
  4. Archive posts that feel out of place

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3. Engage your customers through Stories 

Use Instagram Stories for promotion! Connect with customers! Stories are more authentic and reach your audience on a more personal level. You can use Stories to create content that attracts and entertains your audience. 

Here are 5 tips on how to get started in Stories 

  1. Post behind the scenes videos to engage your audience 
  2. Decorate your stories with text, GIFS and emojis
  3. Use interactive stickers to start conversations and get feedback from your customers. 
  4. Share stories you’ve been mentioned in with your followers
  5. Save your favorite stories to highlights so they can last longer than 24 hours. 

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4. Build your own DIY photo studio

Believe it or not, you can make your own photo studio at home!  Instagram business shows you a step-by-step guide to create a DIY studio and start producing high-quality content from anywhere.

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5. Create strong product photography 

It’s essential that you’re showcasing your product. Your audience needs to see what you’re selling, and Instagram offers the perfect platform to focus on the details of your products and how it will benefit potential customers. Learn how to photograph your products and capture your audience’s attention with these easy-to-follow instructions. 

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6. Film yourself live 

Instagram Live brings you and your customers together to create meaningful connections! It allows you to maintain this direct line, and easily connect with your community in an authentic way. More importantly, you get to receive comments and questions from your audience in real-time. This is a very meaningful tool for building a strong connection between your brand and customers.

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If you don’t have the time or the resources to take your own photos for Instagram, or if your business isn’t selling something tangible, like clothing or beauty products that look pretty in an Instagram feed, don’t worry! 

There are still plenty of ways for you to create engaging content on Instagram! If you need help running your Instagram campaign, we can help! 

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