Instagram Archives

Building Brand Loyalty Through Digital Channels: The Digital Advantage

advertising, Content, Facebook, google, Instagram, seo, Uncategorized / Elio Gatto

Brand loyalty today isn’t just about repeat business—it’s about emotional connection. People aren’t just buying your product; they’re buying into your brand. And more often than not, those connections are being formed, nurtured, and solidified online. If you’re not prioritizing building brand loyalty through digital channels, you could be missing one of your biggest growth […]

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Hyperlocal Marketing in Canada: Targeting and Engaging Your Community

advertising, Facebook, Facebook Ads, google, Instagram, Instagram Advertising, LinkedIn for Business, Social Media Strategy / Elio Gatto

Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just smart—it’s essential. Whether you’re a family-run bakery in Halifax or a clothing boutique in Vancouver’s Kitsilano, connecting with

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All About The Instagram Algorithm

Instagram / Elio Gatto

The Instagram algorithm is a topic of much debate. Some people argue that it exists at all, while others think it’s just a myth or simply an excuse for the company to stay tight-lipped about how their system works. But if you want to understand Instagram, you’ve got to understand the algorithm—so let’s take a

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Instagram Advertising Facts To Know For 2022

Instagram, Instagram Advertising / Elio Gatto

Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher audience’s reach, the more chances for conversion. As it stands now, Instagram is the sixth most visited website. Users spend at least 30 minutes browsing on Instagram alone. The activities vary from

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Understanding Instagram Insights

Instagram / Elio Gatto

Having a good understanding of your data on Instagram can inform the content you create to reach new customers. Data is king! One of the best ways to reach your social media goals is to implement a data-driven content strategy. Check out how you can use tools like Instagram Insights to inform your content strategy.

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How to Create an Instagram Shop

Instagram / Elio Gatto

Instagram is one of the most used social platforms in the world, and if you plan on marketing digitally, it’s a must that you have an Instagram presence. Creating a legitimate following to convert or retain customers takes commitment, creativity, and understanding of the Instagram community and knowledge of how to leverage Instagram tools. In

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Tips for Planning and Creating Content for Instagram

Instagram / Elio Gatto

More than one billion people use Instagram every month! Ninety percent of them follow at least one business! What was once a photo-sharing app is now an important tool for your business. On Instagram, brands can run fundraisers using Instagram Live broadcasts, open shops from profiles and people can book reservations all from their Instagram

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How to use Instagram Reels and Drive Results

Instagram / Elio Gatto

You can promote your brand, reach new people and engage your audience with Instagram Reels. Instagram Reels is a content format that allows you to create and share short engaging videos. What’s the difference between Instagram Reels and Instagram Stories? Unlike Instagram stories, Instagram Reels don’t disappear after 24 hours. In this post, we will

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Instagram

All About The Instagram Algorithm

Instagram Advertising Facts To Know For 2022

Understanding Instagram Insights

How to Create an Instagram Shop

Tips for Planning and Creating Content for Instagram

How to use Instagram Reels and Drive Results

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