We all want to get the best out of our Facebook Marketing Campaign, but we often encounter many barriers. Some marketers have the knowledge but lack the budget, and others have the budget but lack the strategy. Thankfully, there is a variety of Facebook marketing tools out there to help you out! In this post, …
7 Facebook Marketing Tools to Enhance Your Campaigns Read More »
In our previous post, we walked you through 5 steps to setting up your Facebook Business Page. You learned how to create a Facebook Business Page to maximize your social media marketing Now that you have your Facebook Business Page up and running, it’s time to do some work posting content to the page. Remember …
What Should You Post On Your Facebook Business Page Read More »
Did you know that 2.6 billion people actively use Facebook every day? Because of its vast reach, Facebook has become a go-to component of almost any inbound marketing strategy. Today we will cover the most recent process of setting up a Facebook Business Page. Don’t waste time! Build this asset so it works for you. …
How to Create a Facebook Business Page in 5 Steps Read More »
In June 2021, Facebook discontinued the Analytics tool. Not everyone was happy about another change in what seemed like a never-ending list of changes on the platform. Facebook retired Facebook Analytics as part of an initiative to consolidate business tools. If you have used or maybe managed a Facebook business account, you would have probably …
All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimizing the campaign. You won’t know if your campaign is delivering the desired results, and you won’t be able to track your Return on Ad Spend (ROAS) down to the …
Apple recently announced changes with IOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel. Businesses that advertise mobile apps and those that optimize, target, and report on the web conversion events from any of our business tools will be affected. As part of their …
How does the iOS update affect Facebook and Instagram ads Read More »
Have you ever felt too busy that you don’t even have time to talk to your clients, supporters and all stakeholders on your Facebook Page through the Messenger? We know that, for some Business pages, the volume of incoming messages may be overwhelming and may contain the same questions and topics. Did you …
3 tips to deliver a great customer experience using Facebook Messenger Read More »
Does your marketing plan include the use of Facebook advertising? If not, you could be missing out on the acquisition of new customers and more importantly, revenue. This platform has billions of registered users, checking in, multiple times daily. By advertising on Facebook, you have the ability to get your message in front of an …
Tips on handling dropping organic Facebook reach Facebook’s constant commitment to its users has been to connect people to the stories and the content they want to see. The intuitive nature on how Facebook determines what we see on our newsfeeds is as such: Family, friends, and news organizations. Content from brands doesn’t necessarily make …
Facebook and Instagram ads: Should you boost that post or create an ad campaign? Advertising your business on Facebook and Instagram can be a great way to get your brand noticed and bring in new opportunities. The question is, should you boost a post or create an advertising campaign? What is the difference between the …
Facebook and Instagram ads: Should you boost that post or create an ad campaign? Read More »
