Author name: Elio Gatto

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7 Benefits of an Effective Social Media Marketing Strategy and Plan

As with traditional media and forms of advertising it is important to have a plan, it is becoming increasingly important for businesses to also implement a social media strategy and plan in place.  Social media is rapidly turning into a vital part of the modern marketing mix making a company’s presence online incredibly significant.The idea […]

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Measure the Success of Facebook Marketing with a Pixel

Facebook is constantly evolving the way businesses can use their platform for long-term success in the marketplace.  For the longest time, social media managers conducted their strategies with “likes,” “comments,” and “shares,” in mind for how successful a particular post or groups of posts were performing as part of a campaign. Based on those metrics,

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We’re Going Live

“Three, Two, One and we’re Live”. Live video is gaining popularity as a source of information and entertainment and social media has facilitated live streaming with platforms like Facebook Live, Periscope, Instagram Live and YouTube Live. When utilized correctly, Live feeds can be powerful business tools, but it takes more than simply hitting the go

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