Author name: Elio Gatto

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Why Should Your Company Be Social with these 5 Social Media Networks?

Why Should Your Company Be Social with these 5 Social Media Networks?Social networking, the practice of expanding the number of one’s business contacts by making connections through individuals. The potential to facilitate such connections online is unparalleled with the opportunity to make contacts through the Web using social media platforms. Each platform establishes interconnected online […]

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7 Benefits of an Effective Social Media Marketing Strategy and Plan

As with traditional media and forms of advertising it is important to have a plan, it is becoming increasingly important for businesses to also implement a social media strategy and plan in place.  Social media is rapidly turning into a vital part of the modern marketing mix making a company’s presence online incredibly significant.The idea

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Measure the Success of Facebook Marketing with a Pixel

Facebook is constantly evolving the way businesses can use their platform for long-term success in the marketplace.  For the longest time, social media managers conducted their strategies with “likes,” “comments,” and “shares,” in mind for how successful a particular post or groups of posts were performing as part of a campaign. Based on those metrics,

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