Get Started with LinkedIn Campaign Manager

Campaign Manager is LinkedIn’s ad management tool that empowers anyone to create, launch, and evaluate the performance of LinkedIn ad campaigns.  Many businesses are seeing better engagement and ROI on LinkedIn than ever. This self-service, online tool guides advertisers to launch campaigns in 23 languages to reach the world’s largest professional network. With a potential …

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Tips for Planning and Creating Content for Instagram

More than one billion people use Instagram every month! Ninety percent of them follow at least one business!  What was once a photo-sharing app is now an important tool for your business. On Instagram, brands can run fundraisers using Instagram Live broadcasts, open shops from profiles and people can book reservations all from their Instagram …

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How to use Instagram Reels and Drive Results

You can promote your brand, reach new people and engage your audience with Instagram Reels.   Instagram Reels is a content format that allows you to create and share short engaging videos.  What’s the difference between Instagram Reels and Instagram Stories?  Unlike Instagram stories, Instagram Reels don’t disappear after 24 hours.  In this post, we will …

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What is the difference between Social Media Marketing and Google Marketing?

There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social.  In this post, we will discuss the difference between Search Engine Marketing and Social Media Marketing.  Should we invest in one marketing strategy more than the other?  Why are …

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Social Media Marketing – How to Choose the Right Channels for your Business

What Social Media Marketing channels are right for your business? Time spent on social media is skyrocketing, and any brand or company that wants to connect with consumers needs to participate, so you need a plan.  Let’s look at five steps for establishing an effective social media marketing strategy and deciding which Social Media Marketing …

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