How to get Instagram Verification for your Brand 2021

We all want to be recognized and be given validation. Brands and influencers on social media yearn for the coveted blue checkmark. This sought-after verification on Instagram shows that you own brand presence on the platform and create trusted content. 

Securing a verified badge on Instagram is not a simple feat, and only a few have garnered it, but if you find yourself worthy of this designation, we can give you a few tips to get verified on Instagram. 

What Does Instagram Verified Mean?

A verified badge is a check that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or brand.


Instagram states, that “Only some public figures, celebrities, and brands have verified badges on Instagram.” This means that “only accounts with a high likelihood of being impersonated.”

Instagram Verification Eligibility 

First, you must abide by the network’s Terms of Service and Community Guidelines. Your account must also meet each of these criteria:

  • Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.
  • Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
  • Public: private Instagram accounts do not qualify for verification.
  • Complete: do you have a complete bio, profile photo, and at least one post?
  • Notable: Instagram defines a notable name as one that is “well-known” and “highly searched for.”

If you feel confident that you are eligible for verification, you can request verification right from your Instagram profile. 

How to Request Verification on Instagram 
  1. You have to make sure you’re logged in to the account you’re requesting a verified badge for.  
  2. Tap your profile picture located at the bottom right to go to your profile. 
  3. Tap the hamburger menu located at the top right, then tap settings
  4. Tap Account, then tap Request Verification 
  5. Enter your full name and provide the required form of identification, this can be a government-issued photo ID or official business documents.
  6. You will now be prompted to follow the steps on the screen.
Things to consider:
  • Even if your account is eligible for verification, there is no guarantee that your account will be verified after your submission. 
  • Do not submit multiple requests for the verified badge. Doing so before receiving a decision will cancel your application. 
  • Once verified, you may not change the username on your account.
  • Verification is non-transferable. 
  • Facebook has its own verification process
  • Any misleading information found on the verification will cause the account to be disabled. 

How to Increase your Chances to Get Verified on Instagram

Here are a few things you can implement to enhance your chances of getting verified on Instagram. 

1. Build Your Other Social Profiles 

Establishing a following on other platforms can help make you more appealing and genuine. There is a connection between Twitter and press announcements. You can release announcements about your brand to increase authority. 

How to get more followers on Instagram? 

  • Build your personality with a consistent theme.
  • Post engaging and unique content frequently and consistently. 
  • Find what your followers are looking for from you and adjust your content. 
2. Stay Active on Your Account 

Instagram Admins want to see regular activity. 

  • Stock up on great photos that appeal to your audience. 
  • Take advantage of Insights. Check your Instagram business page and use your Insights to plan content that resonates with people on your feed. 
  • Engage with your audience by responding to comments, liking posts, and discovering relevant hashtags.  
3. Boost Your Earned Media 

Google yourself and see what comes up. If you are not coming up, fix that. Update your website, other social media platforms, generally, work on your SEO. 

Is getting verified on Instagram worth it?

As you can see, getting verified on Instagram takes a lot of planning. The reason behind it is that the verification doesn’t involve an Instagram algorithm, there are real administrators vetting each account. Once verified, however, there is plenty of benefits for brands and influencers. Getting verified on Instagram makes you more trustworthy on social media and boots your conversion rates. 

How Can Social Know How Help You Get Verified? 

We can help you navigate the digital landscape. We have helped organizations get verified on Social Media. Don’t have the time to submit the verification for your organization or brand? Contact us! We are determined to help you with your Social Media efforts, we can take over the tedious process and you can enjoy the lasting benefits for your organization. 

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