Tips on handling dropping organic Facebook reach Facebook’s constant commitment to its users has been to connect people to the stories and the content they want to see. The intuitive nature on how Facebook determines what we see on our newsfeeds is as such: Family, friends, and news organizations. Content from brands doesn’t necessarily make […]
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Facebook and Instagram ads: Should you boost that post or create an ad campaign? Advertising your business on Facebook and Instagram can be a great way to get your brand noticed and bring in new opportunities. The question is, should you boost a post or create an advertising campaign? What is the difference between the
Facebook and Instagram ads: Should you boost that post or create an ad campaign? Read More »
When it comes to online advertising, Facebook appears most prominently and for good reason. It is a cardinal rule of advertising to target your market in order to increase your return on investment and this social media is known for its effectiveness in doing just that. It is extremely effective in target marketing because it
Facebook Targeting: Oh, The Possibilities Read More »
It is a matter of fact that advertising is a necessary sales tool for business. In the digital era, advertising too has had to adapt to new technology and new outlets including social media. To maximize on those Facebook ad sales here are several tactics to employ: Retarget If you’ve already had visitors to your
Maximize Facebook Ad Sales Read More »
As we move in to the new year, we are happy to be celebrating 1.5 years as a Facebook Marketing Agency Partner, and, as such, Social Know How is your partner in social media marketing success. The Facebook Marketing Expert program is available to select advertisers by invitation only, which means that Social Know How
Social Know How: A Facebook Marketing Agency Partner and Your Partner in Success Read More »
With 1.13 billion daily active users on Facebook on average, it’s quite clear to see why this social media platform is so powerful when it comes to marketing for business; so much so in fact, that the network itself is equipped with an arsenal of tools to better business performance. With features such as Facebook
Facebook and The Tools for Success Read More »
Many businesses and brands have a social media presence as part of an overall marketing strategy but advertising on those platforms has become a must as customers are finding products and services through social media ads. This means that companies should be implementing promotional strategies for social media particularly on platforms such as Facebook and
Social Media Ads: The Must-Have for Your Business Read More »
Facebook is constantly evolving the way businesses can use their platform for long-term success in the marketplace. For the longest time, social media managers conducted their strategies with “likes,” “comments,” and “shares,” in mind for how successful a particular post or groups of posts were performing as part of a campaign. Based on those metrics,
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Facebook pages have evolved from simple mediums for social sharing to powerful business tools. A business page on Facebook allows companies to connect and share with their target audiences. If you currently have a business page that you looking to grow or are in the process of setting one up here are a few things
Optimizing your Facebook Business Page Read More »
Social media has brought about an evolution in marketing providing businesses and brands with greater opportunities to target their audiences online. One such advancement is the ability to advertise on Facebook which presents huge market potential. There are 1.23 billion people logging onto Facebook everyday with 1.15 billion of them being mobile users. That’s a
Facebook Ads: Here’s What You Should Be Asking Read More »
