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Building Brand Loyalty Through Digital Channels: The Digital Advantage

Brand loyalty today isn’t just about repeat business—it’s about emotional connection. People aren’t just buying your product; they’re buying into your brand. And more often than not, those connections are being formed, nurtured, and solidified online. If you’re not prioritizing building brand loyalty through digital channels, you could be missing one of your biggest growth […]

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Hyperlocal Marketing in Canada: Targeting and Engaging Your Community

Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just smart—it’s essential. Whether you’re a family-run bakery in Halifax or a clothing boutique in Vancouver’s Kitsilano, connecting with

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Finish the Year Strong with Holiday Marketing Insights

As the holidays approach, businesses worldwide recognize a unique opportunity to connect with consumers. The holiday season brings an influx of shoppers, eager for the best deals, gift ideas, and memorable experiences. While some may see the holiday rush as a challenge, savvy businesses know it’s the perfect moment to capitalize on heightened consumer spending

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The Ultimate Guide to Omnichannel Marketing: Transforming the Way You Promote Products and Services

In today’s dynamic digital world, consumers are interacting with brands across an array of platforms—whether it’s social media, websites, physical stores, mobile apps, or email. To stay ahead of the curve, businesses need to ensure these touch points are interconnected and provide a cohesive experience. This is where omnichannel marketing comes into play as a

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Leveraging Facebook Instant Forms for Business Growth

Facebook Instant Forms are a powerful tool for businesses to enhance their digital marketing strategy and drive lead generation. These forms allow businesses to create interactive and engaging experiences for their audience, making it easier than ever for potential customers to provide their information and express their interest. By utilizing Facebook Instant Forms, businesses can

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10th Annual Vaughan International Film Festival 2022

Spring is in the air, and so is a new festival that’s bringing a little bit of everything to you! Social Know How is proud to announce a media partnership with the prestigious 10th Annual Vaughan International Film Festival 2022! The Vaughan International Film Festival, headquartered in the neighboring city of Toronto, is a non-profit dedicated

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10 question to ask a Social Media Agency?

You’ve done it! You’ve started your own business! Congrats!  Customers are trickling from your website, BUT you feel there could be more.  You know by now that future customers — are on the internet. They’re having real conversations with other real people, liking different things, recommending products, searching for things to buy…. You are also

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Is Social Media Marketing a good way to advertise?

Is Social Media Marketing a good way to advertise? Short answer is:  Yes!  Social media has the ability to establish multiple touchpoints into the customer’s journey, think about that time you searched for a specific product, you were then reminded of that brand or product throughout your online interactions.  These touchpoints from the first time

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